METAPRISM

METAPRISM is a British band that are totally blank to me. But as I found them interesting I had to know more about them so I decided to interview them. ©2015 Anders Ekdahl

As I am not at all familiar with your band perhaps you could introduce it?
-Hi we are METAPRISM, a 6 piece, dual fronted (female & male), modern melodic metal with prog elements from the UK.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
(Theresa) We wanted something that was punchy, clear and modern sounding to fit the style of music we play, but at the same time try not to lead people into making too many assumptions. Eventually we settled on METAPRISM.

What band(s) was it that turned you on to the kind of prog/rock/metal you play? What inspires you today?
(Ollie) Well there have been many influences really, but I guess bands such as Scar Symmetry and Amaranthe influenced that dynamic of clean/growls and more than one vocalist approach. Few other bands to mention would be Symphony X, Pagans mind, Evergrey, Empyrios, Arch Enemy, Killswitch Engage…countless others ranging from 70/80’s rock to modern death metal! Hopefully it appeals to fans from most rock/metal genres and they will like something from our sound.

What came first; the band name or the sound? How did you settle on a sound?
(Ollie) It was definitely the sound first. From the start i wanted something clean, aggressive and heavy sounding, but with big hooky catchy choruses. It was the vision from offset really so it didnt take to long to settle into it. Even the dual vocalist dynamic idea was a plan from the beginning, so it all came together quite fast. The band name was an after thought and always the hardest bit! haha

Is digital killing the album format? Is there anything good with releasing single tracks only?
(Ollie) I wouldn’t say it was ‘killing’ the album format as a lot of people still do like having the physical copies (myself included!), especially attending gigs, but of course the internet is a powerful tool and digital is more easily accessible. Digital single tracks can be useful as some people might not want to buy the whole album, but do have a couple favourite tracks they would like, so at least some money comes towards supporting the band as opposed to potentially none.

What part does art work and lay out play when you release new recordings? How do you best catch people’s attention
(Jut) We like to have a reflection of the music and lyrical themes when it comes to artwork. We find a clean, crisp approach best matches the vibe we want to convey, and the use of colour is important to us too. We try to use an aesthetically pleasing simplicity that draws the eye and hints at the nature of the content.

Has social media re-written the rules on how to promote a cd? Or do you go about doing promotion the same way? Touring, word of mouth, paper ads etc?
(Theresa) Social media now plays a massive role in promoting your material. Almost everyone uses it so there’s an instant link to the majority of your fan base whenever you want to share something new. Touring is still the best way to make new fans though, bringing our music and also our performance to new countries and cities still enables us to connect with a wider fan base.

Do you feel like you are a part of a scene, locally, nationally and internationally?
(Theresa) There is a definite feeling of community within the metal scene. It’s huge, everywhere you go people love metal and there are so many sub-genres within the metal scene. You really feel as though you are part of something massive when you go to festivals in particular.
(Ollie) We have been fortunate enough to be part of a couple big festivals in Wacken Open Air (Germany) and Bloodstock Open Air (UK) and as Theresa said, its at that time you really realise how big the overall metal scene is! The more people and bands that we get to meet, the more part of it you become.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
(Ollie) We try to get out and gig as much as time and money allows as it’s a great way of bringing in new fans and selling merchandise. Live performance can really win some people over who otherwise may not have even checked out your music. Its great meeting new people as well and like we mentioned before, it gets you involved in the scene more and potentially opens more doors.

What will the future bring?
(Ollie) The response to our debut album (‘The Human Encryption’) so far has been good, so hopefully that will continue. The big thing for us next year will be to try to get some tours over in Europe and potentially some summer festivals as well to help continue to grow our fan base and really get our music out there! Thanks for the Interview Anders.

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