ACID REIGN

With so many cool bands out there to check out I offer you some minor guidance by introducing you to ACID REIGN. Answers from Howard Anders Ekdahl ©2020 .
Let’s start with your latest recording. When you look back at it now what kind of feelings do you have for it?
-Total pride. I loved very minute of writing, pre production, recording and, well mixing was a bit of a pain but it always is. Working with Jayce was the best sessions I’ve ever been involved with and hence resulted in my best ever performance. I’m proud of everyone’s work on it the boys really smashed it out of the park and |I include Jayce in that.

I am fascinated by band names. What was it that made you settle on the one you have and what does it mean to you?
-Honestly that was so long ago, 33/34 years, I don’t really have any feelings towards the name. We settled on it because no one else had it and we’d had a load of names so it was pure relief to all agree on one and stick with it.

What does it mean to you that there are people out there that actually appreciate and look forward to what you are doing, and that has been with you ever since day one?
-It means EVERYTHING. To the extent that I am still amazed so many people care! Every time I meet someone who is a fan, seen us live, whatever story they have to tell I am always fascinated. For them it is like me meeting a band I like so I get it. It just amazes me that I am the singer in a band they like and want to talk to me.

How important is image to the band? What impression do you want the fans to get of the band?
-Our image has always been not having one. I guess we have a fun image given our live shows but our music is a serious matter to both us and our fans. Over the years the image has definitely detracted from the music, I read recently that I as “very bitter about that”. I wouldn’t go so far as to say that but this tie around I am doing my best to make sure that doesn’t happen this time. Hence no stupidity on the album or in the artwork. Also this is why UKAC has now been retired.

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-Absolutely vital! I have always taken a big roll in the artwork and design, except for Obnoxious that was Ramsey’s idea! That’s why I wanted Mark Wilkinson to do our album and I got him!

We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook. Has social media been only beneficial in socializing with the fans or is there a down side to it too?
-Oh social media, the internet in general have massive positives and massive negatives but you just have to find your way with both and try and be responsible. Anyone can post something they regret anywhere, anytime .I’m guilty of doing just that today! So yeah just use social media wisely and try not to over share.

When you play in a band does it feel like you are a part of a massive community? That you belong to something that gives meaning to your life?
-No not really. If I were searching for a meaning to my life in a crowd of people who like the band I’m in then I’d be in a very dangerous, unstable place. That’s not far off narcissism. I don’t really feel like we are part of a community these days, back in the day yes 100% yes. Now we all just have to look out for ourselves given the state of the industry and that was before all this Covid19 shit went down!

When you are in the middle of it do you notice what state our beloved music scene is in? Is the scene healthy or does it suffer from some ailment?
-Yes I do and I think the “scene” is healthy enough but overall the industry is in dire need of evolution. The old model for bands and labels has gone but far too many of both are still trying to cling to the past. I don’t know what the answer is but we need to find one soon.

How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-We play as much as we can and that’s pretty easy in the UK and we’ve played Holland, Portugal, Spain, Ireland but your question predates Coronavirus so now EVERYTHING IS FUCKED.

What will the future bring?
-At the moment no one knows what tomorrow will bring, let’s just all get through this pandemic alive and worry about the future when we know what life’s going to look like.

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