AD INFINITUM

AD INFINITUM might be unknown now but that will change. Melissa answered. Anders Ekdahl ©2021

A band name sets the tone for the band. With the right name you don’t really need any sort of declaration of intent. Was it hard to come up with a name? What does the name mean to you?
-Finding the name probably took more time than writing the entire album, haha! I heard it for the first time in the song March Of Mephisto from Kamelot and it resonated powerfully in my mind.

Who would say are the founding stones of the kind of sound you have? Who are your house Gods and how have they coloured your music?
-We are inspired by musicians and bands from many genres. Metal and non metal, especially with the second album that we are preparing right now with my band mates. We all bring different influences into our sound. But I think I have to mention Within Temptation and Nightwish who inspired a lot or younger bands. Those are two of the bands who got me into metal and whose universe still fascinates me today.

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-Yes. I suppose you cannot put songs into boxes depending on their tempo but a slow song breathes more than, let’s say, a fast power metal song for example. And the more a song breathes, the more room it offers you for details and sparkles.

Playing live is a totally different beast to studio work. How does your music work in a live environment?
-The work is the studio is the research of the perfect interpretation, the translation of stories into music through energies and colours. The work on stage is all about the moment, the performance and the exchange of energy between the musicians and the crowd. So far we’ve only played in front of an empty room due to the Covid restrictions but I believe that the future audiences will be pleased.

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
-Our collaboration with our label so far helped us reaching more people. As a new band, this help is precious. We also used their knowledge of the music business, their advice and their ideas for the promotion of the band. It is nice to jump into the water knowing that the Baywatch is around. I also believe that this helped us being seen easier. There are lots of bands out there and it isn’t easy to find your place and evolve.

I get the feeling that fans that are true to a band, is a lost thing with the easy access to music these days. Do you feel that this is a bad thing or are there any positive aspects of it at all?
-I do not think this is lost. However, I do think it is harder to create a faithful fan base that will follow your journey. You need to be constantly present so people don’t lose interest because of all the music they can access so easily.

What to you is a great front cover? What should a cover have to make it great?
-The band’s personality. It should somehow reflect what people will find inside. Give them a taste of the band’s universe.

Do you feel that you are part of a national scene? What is the climate for metal in your country?
-As a Swiss girl living in Denmark, playing with German musicians, I consider myself part of the metal scene in general. Metal in Switzerland is by far not the most represented genre but there are many great and hard working bands who deserve to be discovered.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-I personally do not worry. I prefer to adapt. When I was a little girl, I was playing tapes, then CDs. Now I use Spotify everyday in addition to buying a few CDs as a form of support for the bands I like. But to be honest with you, I do not have a CDs player at the moment. I feel like streaming is not the monster some people describe and that with a good understanding and use of it, it can be very beneficial to artists.

What lies in the future?
-Chapter II, of course! We will be in the studio in a few days and we are very impatient!

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