If my head had been screwed on right I would have incorporated Robin’s answers in the previous AIR RAID I published but hey, now you get two instead of one. Anders Ekdahl ©2017
Was it hard to come up with a name? What does the name mean to you? How important is it to have the right name?
Robin: I came in to the band in 2010 and by then Andreas had already come up with the name Air Raid. I designed the logo though.
I guess it’s hard to find a unique name and there are other bands named Air Raid since before.
But we just made shure that our band got bigger then the others haha. It’s just what it sounds like,
an unexpected attack of pure heavy metal, thats what Air Raid is to me.
It’s really important, you want to give the listener a hint of whats to come.
Who would say have laid the foundation for the kind of sound you have? Who are your heroes musically and what have they meant to you personally and to the sound of your band?
Robin: My personal heroes are bands like Scorpions, Judas Priest, Megadeth, Accept, WASP and so on but we all have our different “gods” in the band.
I know Andreas holds Yngwie Malmsteen, Rainbow, Judas and other pioneers as his heroes.
When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
Robin: Well yeah, you can’t drive in 120 kmh on a 50 road, so it definately has to be arranged wisely.
But all in all its just about how it all comes togheter, the riffs, drums and the vocals.
We always aim to create as much momentum as possible with every song. Our new album “Across The Line” really prooves that.
Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
Robin: We always love to play big stages, open air or inside a big hall. But also the smaller club shows are really great,
the energy and the intimacy with the fans is amazing. The new songs have proven to be much appreciated live
when we have played them, they got great riffs, solos and sing-along choruses.
It is very hard to be 100% satisfied. Everybody seems to be disappointed with something they have released. Is there something that you in hindsight would have done differently on this your latest recording?
Robin: The new album is still too fresh for me to look back on, the work was so intense and its still not out yet, (release 29/9 via High Roller Records).
I’m sure there are smaller things that we will change in the live-set when we have done more shows with the new material
but i can only say that this album is the best one we have ever put out.
We are all super happy with the songs, sound and production. And the whole band is really killing it on this album.
Promotion can be a bitch. Even today with all different platforms it can be hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
Robin: All promotion is good promotion if you ask me, the more noise you make, the better. But we in Air Raid have always concentrated on making music that no other band is playing at the moment. Its rare with a band that infuses neo-classical elements with the tratidtional heavy metal these days. And ofcourse we dont like trends, if every other band releases albums with painted album covers, we release one with a band picture. Just as with this one, don’t drown in the stream. Go against it.
To me art work can be the difference between bust or success. What to you is a great front cover? What should a cover have to make it great?
Robin: The cover should give a good hint of whats to come when they put the disk in the player.
It should also communicate something extra that stands out from the crowd of other albums. Something unique, well produced and entising.
I think that this is exactly what we did on this release. Its very unusual these days.
Do you feel that you are part of a national scene? Is a local/national scene important for the development of new bands?
Robin: I don’t like the idea of the “wave” that people are talking about, to me it’s just Heavy metal.
The scene in Sweden gives birth too many bands and alot of good ones too.
It’s because of all these bands that we are forced to up our game and become better writers and instrumentalists. It’s good for the competition and individual growth. But we Swedes are a bit restricted when it comes to attending live shows, a bit more laid back i guess. The crowds in Europe and for example Japan are way more intense and passionate about live shows.
It could just be me but I got the feeling that the live scene is not what it used to be. Could be that more and more people use the net to discover bands instead of going out and supporting new bands live. What is you experience with the live scene?
Robin: I think that’s the case in Sweden yes, but not in Europe in general. The net is great for promoting your music and shows and we live in great times when it comes to spreading music.
I don’t want “supporters” to come to the shows, its not charity. If you like the band and the music – go see the show because you want to experience something fun and memorable.
The live scene can surely use some new blood but I think its hard as a metal band to stand out in the constant stream of modern music and such.
But you and me as metallers can only do our best to spread the greatness that is Heavy metal.
What does the future hold?
Robin: It’s a bright future for sure, more and more people are listening to and enjoying Classic Metal. New bands and fans are growing every day.
For Air Raid, it looks good as well. We will tour Europe and Japan with our new album this autumn and some really cool gigs are already being booked for next year.
We are working harder than ever and we start to see the growing harvest to come.
Thank you for this interview and Raid On!