With so many cool bands out there to check out I offer you some minor guidance by introducing you to AMBITION. Answewrs by MR. MASS. Anders Ekdahl ©2019

When the band came into creation what was the main purpose for it?
-The band was formed in middle 2017, the goal is to play, record and release some songs that I’ve had with me for a long time, some songs were wrtitten about 20 years ago.

How hard is it to come up with a sound that is all yours? What bits’n’pieces do you pick up from other stuff to make it your sound?
-There is not much difficulty, because this is something that, in some way, is already natural for me. I don’t use any direct influence, any specific band as a reference, but all the musical atmosphere that existed in the late 70’s and early 80’s, a raw and direct sound.

I have no idea what kind of creative process you guys go through but how hard is it to record and release new songs?
-The process of writing songs is not so difficult for me, it is somewhat natural. Recording in the studio is also not difficult, as everyone in this band had several previous experiences with other bands. We were lucky to find Inferno Records, which is the right label for our proposal, they released our 7”EP last year and now our full length on CD.

Today technology allows you to record at home and release your music digitally. But in doing so is there a risk that you release only single songs because that is what is demanded to stay atop and therefore you end up killing the album for example?
-We are not connected with all this modern technology, we just want to release our music in the traditional formats (CD, LP, cassette), which has always been something very important and significant for us. Regardless of whether it will give us money or not.

I for one feel that the change in how people listen to music today, by downloading it and expecting to get it for free, will kill music as we know it. What kind of future is there for music?
-In my opinion, the human being is listening to less and less music and will reach a point where music will become something totally obsolete. Human feelings will be replaced by machines.

What kind of responses do you get to your music? What has been the thing that has gotten the most attention?
-I’m not looking for praise, my main goals are to record and release our songs. Nowadays, people do not listen to music carefully, it does not exist as before. I do not expect any positive feedback on a large scale, it is basically a personal satisfaction.

We live in a world where there are no real distances between people communicating anymore. What has been the most surprising contact so far?
-I believe it was with Inferno Records, which agreed to release our material, in addition to websites and blogs from various countries that do reviews or interviews, including this one, thanks a lot!

Does playing in a band make you feel like you are a part of a greater community? What has music brought with it that you would have otherwise missed out on?
-No, music doesn’t make me feel part of any community, I don’t care about labels or denominations. Music, generally speaking, has provided me with several moments of full satisfaction, but also several moments of intense headache and frustrations. I miss the old days, when the internet didn’t exist and we had to leave our homes to buy our records and meet our friends.

What is the live scene like for you? Do you feel that playing live helps building a bigger following?
-In my opinion, nowadays the shows no longer have the same impact for people, because the general public is more interested in drinking beer than in paying attention to the band that is on stage.

What plans do you have for the future?
-Our AMBITION is to find a label to release our album “Rockbreaker” on LP and to work on new compositions, for future releases. If I feel that I have a good inspiration, I will do it.

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