ARMORY is a Swedish heavy/speed metal band that has just released their second album. Read what they have to say for themselves. Anders Ekdahl ©2018
Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-We want to deliver fast and furious music that both wants you to bang your head like a maniac, while still bring you some clarity on the universe’s destructive development!
How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-The name of the band was picked way before our lyrical theme and direction of our music started to unravel, and we haven’t really looked back ever since to reconsider the name, neither try to fit it to our musical or lyrical direction.
Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?*
-When we started playing together we wanted to do something in the vein of early Slayer (think ‘show no mercy’) and as the time went on obviously our main influences turned towards acts like Agent Steel, Helstar and Savage Grace. Today basically everything inspires us, it varies from acts like norwegian blackthrash legends such as “Aura Noir” to space rock bands like gothenburgs own “Yuri Gagarin”! Basically whatever delivers a feeling and creativity towards the endless depths of the universe and its musical compatibility is something worth to be inspired of!
When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-Armory rose from the ashes of a thrash metal band called Resurrector, and the musical direction was pretty much written in stone from the beginning. We wanted to create something that combined the Thrash Metal vein of Slayer with new wave of british heavy metal, as the early thrash bands always intended the music to sound like. As the time went on we felt that a lyrical theme would be something worth striving for and thanks to our worship of the band “Agent Steel” it made us look towards the sky for answers and started making lyrics about space, aliens and the endless universe!
I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-If the single tracks are released as an 7 inch vinyl it would obviously be a good thing. Otherwise we are feeling the same as you, damn be the digital world!! Physical albums or nothing!
What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-The esthetics of metal is of course a huge part of the deal, especially speaking of the cover art of an album! You always want your cover art to catch attention as well as capturing the essence of the music within the album in the same time! Luckily we have now worked with the amazing Mattias Frisk for 2 straight albums and his work on the covers are simply worth dying for! Huge Support!
Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Obviously and sadly social media has taken over a huge part of how one actually can promote a new album! “The Search” has been promoted heavily on social media due to it being basically the only way to deliver the news throughout the galaxies! Of course its not all bad since the reach of social media brings our promotion wider than it would have been had it not existed, but having it as the only option worth using for promotion however brings a huge disappointment towards the development of the human society!
When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-Both yes and no! We are absolutely very proud of being part of the “gothenburg rock/metal scene” and know a lot of talented bands in all kinds of genres and have a great connection which helps out in more ways than you could imagine! However we do not feel that its our main goal of playing in a band, as the music we create is always in the forefront of our personal musical inspiration rather than having a scene telling us what to play or not!
How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-As of now we haven’t really toured anything, not because of our own will though! We are planning on taking “The Search” on the road towards Europe and wherever people want to see us and start being more active as a live act in the future to come! BEWARE!
What will the future bring?
-“The Search” is released on 13th of July, and after that you can expect both live shows, touring and a brand new (first ever) music video to be unleashed upon humanity! The search has begun, and will go on and on….