ARTIFICIAL SKY

In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with ARTIFICIAL SKY. This interview was answered by Robin Stenström, guitar. Anders Ekdahl ©2019

When the band came into creation what was the main purpose for it?
-Our main goal will always be to have fun and doing what we love. But other than that, we strive to turn this band into a more lucrative business and create a bigger name for ourselves.

How hard is it to come up with a sound that is all yours? What bits’n’pieces do you pick up from other stuff to make it your sound?
-Being original is the hardest part of making music. Everything in our songs are bits’n’pieces taken from other artits we like. However, our vision of what we want to sound like has become a lot clearer during the last year or so and we’re getting closer and closer to creating what we consider to be our own sound.

I have no idea what kind of creative process you guys go through but how hard is it to record and release new songs?
-Since we do everything ourselves when i comes to recording it’s a relatively relaxed process, but it still takes a great amount of time and effort.

Today technology allows you to record at home and release your music digitally. But in doing so is there a risk that you release only single songs because that is what is demanded to stay atop and therefore you end up killing the album for example?
-This topic has been discussed a lot on the internet lately and there’s no denying that the album format is slowly dying out. It is still too early to tell how we are going to release our upcoming songs, but an album is always more satisfying in my opinion. It all depends on where you are as a band, as a small band you want to constantly release new music that you can promote to reach more fans a gain followers. To attract and activate algorithms you constantly need to post new material to get a better reach. As a well-established band, albums are on the other hand a prefeed option and more demanded from fans.

I for one feel that the change in how people listen to music today, by downloading it and expecting to get it for free, will kill music as we know it. What kind of future is there for music?
-You can see it in that way or work with it. Most people today stream music on the go and pays for memberships to the platforms providing the music. We need to work on the platforms so that the creators get better compensation. Many people still like to buy physical copies such as CD´s and vinyl’s and other merchandise as clothes, patches and so on. Today the money is in playing live and getting payed gigs and selling merchandise. But to get there you need to reach out with your music through internet and streaming platforms, it all goes hand in hand.

What kind of responses do you get to your music? What has been the thing that has gotten the most attention?
-We have released all our music ourselves and for each release we have done we gained a lot of new organic followers that interacts with us and telling us how much joy they get from listening to our music. This gives us the motivation we need to continue. The most recurring feedback we get is on our live shows where people seem to very amazed by the energy we deliver on stage.

We live in a world where there are no real distances between people communicating anymore. What has been the most surprising contact so far?
-We have been contacted by several different very interesting persons but I cant reveal anything at this time…

Does playing in a band make you feel like you are a part of a greater community? What has music brought with it that you would have otherwise missed out on?
-Yes! It does make me feel that way. For starters the band itself is like a second family with all the good and bad that comes with it. Then we have the fans and fellow musicians that gives you the possibility to create an enormous social network. Personally, I would say that almost every friend or person of value that I have met in life has been through the bands I’ve played in or at least through music somehow.

What is the live scene like for you? Do you feel that playing live helps building a bigger following?
-Of course it does! In the age we live in it might not be as simple to reach out to people live as it is on the internet, but the most rewarding interactions are usually the ones we have live.

What plans do you have for the future?
-We’re currently finishing up on our debut album and then we will start looking for the best way to release it. With the help of the album, we can hopefully find a partner within booking and be able to play more live shows.

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