ARVEN

I like ARVEN. Have since the first time I heard them. There is something to their metal that appeals to me. Anders Ekdahl ©2013

What have you been up to since the release of your last album?
Carina: The release of our new album offered us great new possibilities. Our Video for the song “Believe” was released and had many clicks, so we reached a lot of people over the world with our music. Besides “Black Is The Colour” entered the German album charts two weeks after the release with also brought us a lot of attention.

Do you notice an increase in interest for the band between albums? How does it best manifest itself? Have you noticed a change in how that interest is shown over the years?
Carina: When we released our first album we noticed an increase of people which visited our concerts. In the beginning we often played in front of less than 100 people. Over the years more and more people visited our shows, we often see people sing along with our songs, many of our fans new the songs from the second album by heart and were very much looking forward to the release of our second album. And we are very happy about it!

When you release a new album how long do you work on promoting it before you start thinking about the next one? How do you know when to stop promoting an album?
Carina: That´s one question you have to ask our record label, because we didn´t promote the album ourselves. They know better than us how to promote an album, so we can concentrate entirely on songwriting and performing 😉

How do you top your last album with a new one? What kind of thought process goes into writing a new album?
Anastasia: The songwriting definitely gets harder when you are doing a second album! In the beginning you work on the material that you like and don’t think much about how successful the songs are going to be. You just do you best, do the stuff you like most and hope that other people are also going to like you stuff. When you already released an album and are writing new song it gets difficult. I think it’s natural four people to want to grow, to get better, you’ve got to have a sense of your life or your work going somewhere. So you are asking yourself which way you are going to go. You are comparing new songs to the old ones in hopes that you are getting better. You put in more thought into the musical choices, you try to learn from you mistakes and you successes. In the end I’m very pleased with the new album. I put in a lot of emotions and I definitely couldn’t have done better. And that’s the best you can hope for in life in general! So I’m very pleased with result.

When you release an album what kind of expectations do you have on it? What is a realistic sales figure to expect from a new album? How important are the statistics?
Carina: The most important thing for us is that we wanted to create something new, different from the music of our first album. We wanted the people to see an improvement, a metamorphosis since our first album has been released. Our first album sold quite well, we were able to sell approximately 6000 copies of the album worldwide. We already sold even more copies of the new album. I think, in times when it’s so easy to listen and to download songs without paying for the music, it’s a great result. We’d like to thank our fans for buying our CD!

When you have all the songs ready how do you chose a studio and producer? Do you go with the tried and tested or do you seek recommendations on how to improve your sound?
Carina: Our bass player Lisa did a practical training at a recording studio and was very excited about it. We followed her advice and have chosen bazement studio to record our new album. We are very glad we did, because every single on of us was absolutely convinced that Markus Teske from the Bazement Studio is the best guy to record our album. He has an excellent talent for hearing even minimal sound differences and he is very experienced in editing and recording. We had lots of fun working with Markus, he has a way of making the best out of every performance, or musician or idea. You will almost never hear from Markus: “ No, I can’t do that”, and that’s what I, as a songwriter, like most about that guy.

How hard is it to come up with song titles and lyrics that haven’t been written on the previous albums? Do you follow a concept when you write lyrics or can anything go?
Anastasia: I had absolutely no difficulties to come up with lyrics. Some songs on „Black Is The Colour“ , like „In your Dreams“ or „Fireside Stories“ have pretty typical fantasy subjects for the lyrics, similar to our first album. But the most lyrics on the album are very personal and I didn’t remember sitting down and thinking: „Ok, I need new lyrics, what should they be about?“. On the contrary, the lyrics were the result of thoughts and emotions that just wanted our, wanted to be expressed, so the lyrics developed quite naturally. Songs like „All I Got“ or „My Fall“ are examples for such spontaneous, often melancholic, song lyrics, they come straight from the heart and are an expression of the moment. There are other lyrics on the album, that are very personal, like “The One For Me” or “Don’t look back” and “Believe”, they often reflect dreams and wishes and are often a way to find strength to persist in following one’s dreams.

How do you broaden you appeal? Do you seek new ways to promote the band? Play to new audiences? How hard is it today to spread the word of the band and have it mean something and not just for the moment and forgotten tomorrow?
Carina: I think music of business in this way: You never quite know what tomorrow will bring, how people would react to your music to your music and if you can improve your abilities. That´s how it works and it is OK not to know everything what will happen, otherwise life would be quite boring (laughing).
I think today it´s very hard for a band to be remembered, because there are so many people producing music out there. You can try to analyze what kind of music people want to hear and try to adjust to that, but still out won´t ever be able to really control it. You need the combination of talent, strategy and luck to get famous and well-known. We´ll never know now how our popularity will develop, but I´m looking forward to find out

When you formed the band what kind of expectations did you have and how much have they come to reality over the years?
Carina: We didn´t expect that much. The most important thing we wanted was to have fun and create new music, and I think we have achieved this goal. We now have a record label deal and have released our second album, that´s more than we thought is possible. For the next year we are planning some great gigs with some well-known bands and I’m sure we will have a lot of fun. I think we can be very content with what we have reached in all the years and we hope there is more yet to come.

What kind of plans do you have now?
Carina: Our plans for the next year are, like I said before, to play a lot of great gigs, improving our live performance, and just enjoy what we like most, which is playing in front of people that like our music with us. Perhaps we will produce a second video clip and we would very much like to go on tour. And of course we will work on our third album…

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ARVEN

What grabbed me immediately about Arven was the cover of “Music Of Light”. There’s something very dreamy and fairytale like about it. I just knew I had to interview them. Anders Ekdahl ©2011 Continue reading

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