In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with ASHBORN. Anders Ekdahl ©2019

What pressure is there in releasing an album compared to a demo? Do you feel that there is a sort of pressure to succeed when you release and album, that it sorta is for real now?
-Yes. Obviously there is much more work to record and release the LP. As a musician you are expecting much more interest from your fans and radios,magazines etc.

When you release a record of any sort what kind of expectations do you have on it? Do you set up goals for it?
-Well its pretty hard those days as people don’t buy as many CDs as they used to. So many people don’t bother to pay for it they rather listen to music on spotify or similar platforms. We would like to get as many people as possible to listen to it, review and share it. We do sell most of the albums at the concerts anyway.

When you release an album and you go out and play live and people know your songs, how weird is that? That people know what you have written on your own?
-This is absolutely a great feeling. When you get people asking about some songs or singing your lirycs, it’s amazing.

Do you feel that you have to follow in the footsteps of the last album for a new when it comes to lyrics and art work for everything so that those that bought the previous record will recognize your sound?
-Not really. Sometimes it’s good to surprise your fans with something a little bit different.

Do you feel like you are a part of a greater community because you play in a band?
-Not really. We are a bunch of normal lads who love to play shows and this is our passion. If people like it that’s a bonus.

How hard/easy is it to come up with new songs that still are you but doesn’t sound like anything you’ve already written?
-Not sure yet. I think most of the stuff we had recorded so far is pretty similar.

What influences/inspires you today? Where do you draw inspiration from? Is it important to have some sort of message?
-I think it’s quite important to write about the stuff that you have some idea of. It needs to be you. I dont think you can get anywhere if you are trying to be someone else.

We hear about what state the record industry is in. Then we hear that cd sales are increasing. As a band that releases records do you notice the state the industry is in?
-Like I’ve mentioned before so many people are listen to music on diferent music platforms instead of buying a CD. I think this is the main reason why CDs are not selling as good as used to.

What is your opinion on digital verses physical?
-I do use spotify myself but I love to have a physical copy of the albums I like or the band I want to support by buying their album.

What lies in the future?
-We are playing regular shows. We will try to get to play better/bigger venues. We will also try to get a few bigger festivals in Europe in 2020. Hopefully we can get some good support slots as well.

Marcin Durmaj – Vocals

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