ASSIGNMENT

ASSIGNMENT came as a surprise to me. I don’t usually go for the kind of music that they play but when I heard their latest album I fell for it. Anders Ekdahl ©2014

How important is the band name?
-I think a good, strong band name has a certain effect but on the other side it means nothing if the music behind is not the real deal and doesn´t find acceptance. When it comes to Assignment, I didn´t choose this name to point out our style or music, I felt it fits as we have the assignment to spread out good Heavy Metal music…

Just so we know what we are dealing with could you please give us a short introduction to the band?
-The band Assignment was formed at the end of the 90´s by our drummer Sven and myself. We were just two fans that worked their ass off in order to buy some instruments and started learning… Our debut album “Progressive Changes” was released 2004, the follow up “Disunion Denied” in 2008 and finally, our last record “Inside of the Machine” on Oct 11th, 2013 through Mausoleum records. For the last record which is a conceptual album we have worked with different singers taking their roles in the concept. Our style isn’t easy to classify, sure, overall it is Metal and in some ways you can also call it progressive but then all think of Dream Theater which isn´t the case…

How do you find your sound? Do you take a whole bunch of influences and mix them together to make it your brew?
-I started this band being a pure fan who felt in love with this music. And when I say music I mean all of the Rock stuff and literally every Metal subgenre that followed, up to Death Metal. In the meantime, even more stuff got my attention, like Jazz, Blues and mostly Classic stuff. So it was natural that all these things end up in my songwriting.

Does it become easier with time to write songs or is it a much more difficult process in that you don´t want to repeat what you´ve already done?
-After three full albums, writing new, good songs becomes much harder if you ask me, especially when you try to avoid things you have done before. As a band or composer you should have a core that determines your sound but always leave some room for improvement or change. This is the way I have chosen to go with my music, may not be the best one looking at commercial aspects. There are plenty of bands that maybe became victims of their own success and therefore are more in need to keep certain style on and on to meet the expectations of their fans…

What would you say is a great album cover? What does it have to contain for it to be great? I love the really big, colorful ones from the LP days. The ones you could sit for hours looking at discovering new details
-A great artwork should raise the listeners phantasy, indicate the atmosphere of an album and based on the lyrical background show the listener the worlds he is entering by listening, I am with you when it comes to the LP days, there is nothing better than a big Gatefold cover that you could watch while you are listening to the sound!

What are your feelings on the latest album?
-Overall, it is very positive. The album turned out exactly how I intended. After the more aggressive second record “Disunion Denied” it was clear that the next one should be different, more melodic and more progressive. The only thing I am not satisfied with is the sound. It was the first album we recorded completely on our own so we might have lost some percent here and there but with this new made experience we can ensure it will not happen again… It is a learning process…

How has the internet changed the feeling of community in being a local band playing local shows? Does it still feel that you are a product of your surrounding area?
-Due to the named singers that participated on the last album we can´t really say local area band anymore as people from 5 different countries or even different continents are involved in it. But the internet definitely gave local bands a possibility to spread their sound above their usual local area…

What ways has been the best for you in order to promote the band? What do you do to reach as many interested as possible?
-This would be more a question for Axel from Rock N´Growl Management as he is doing the main promotion for Assignment (and our Label Mausoleum records as well). We as a band try to keep our websites fresh, offer some free streaming here and there. Of course we try to get as many plays on Internet Radio stations as possible, make new contacts, promote the received reviews and get some attention through mouth to mouth…

How do you best utilize the interest you get on social media to actually have it mean something in real life?
-I am very sceptic and believe that the whole social media stuff is not that effective as some people believe, at least for a relatively unknown band as we still are. I mean, I can have 50,000 likes on our Facebook Band Page from all over the world but how many of these would come to a show and pay a ticket? Or actually purchase the album legally? For a well-established band it is a different story, because the way for interacting with fans is something good that comes with these new platforms…

What lies in the future?
-First, a new album for which I am already writing songs. I hope that after the release or shortly before we can go on the road for a while as this is definitely still the best way to present himself, get known and have the people talking about you…

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