In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with AURA HIEMIS. Anders Ekdahl ©2019
What pressure is there in releasing an album compared to a demo? Do you feel that there is a sort of pressure to succeed when you release and album, that it sorta is for real now?
-Well, the demo usually has less pressure cause you have a lot of time, anytime you want or need, nobody is waiting for it. The álbum, if you work with a label, probably it’s going to have deadlines, more expensive things yo considerate, deal with a more professional artwork, studio, equipment, more money and less time, so in any way are more pressure. As we are a not big band with not a mayor label, we can be not worry so much about many things, but that is why the álbum is also delayed.
When you release a record of any sort what kind of expectations do you have on it? Do you set up goals for it?
-We expect some feedback from the people, Friends, bands, etc, and of course we hope to sell it to work in a next one, that label earns money yo deal a next album. The mayor goal for us is to get some “great album” from people and that a Lot of people around the globe would be able yo listen to it and Many of them hopefully buy it.
When you release an album and you go out and play live and people know your songs, how weird is that? That people know what you have written on your own?
-We play really few and we are an Underground band so i would be really surprised if somebody knew the songs, so it would be really weird! But the people who listen, Even not knowing the songs, they know that we are an original banda with our own music.
Do you feel that you have to follow in the footsteps of the last album for a new when it comes to lyrics and art work for everything so that those that bought the previous record will recognize your sound?
-about lyrics i do whatever i want in the moment i want so i just let it flow with the music. About art work i feel some way the same, not so much think, in general, even i have years working with one idea for 4 albums, it’s a label idea too, but maybe is the first time we prepare antes art work in long terms. The sound could be really different between albums, si te people have to listen anyway.
Do you feel like you are a part of a greater community because you play in a band?
-No, i am a regular kind of person, with more shits to do, with more people to deal and less time to drink cause i play in a band.
How hard/easy is it to come up with new songs that still are you but doesn’t sound like anything you’ve already written?
-It’s really Hard, is like trying to do other kind of music, but i’m my experience i just let the things flow alone, i do not think what am i going to write, i just start to play the guitar and sometimes works a song and many others nothing came up… once i Made song for 4 albums, now i don’t do a new Song in years hahaha
What influences/inspires you today? Where do you draw inspiration from? Is it important to have some sort of message?
-The inspiration it is in fucking life! And in music i listen to. For some bands it’s important the message, for us is important the music.
We hear about what state the record industry is in. Then we hear that cd sales are increasing. As a band that releases records do you notice the state the industry is in?
-Not really, we are a minor seller Underground band, but i can Say cause Ive seen it, that people still buy albums, cds, tapes and a Lot of vynil LP. That never dies but of course is better than years before because they are also more options to get.
What is your opinion on digital verses physical?’
-Digital is a way for make your music more available for more people around the globe. Physical is more “romantic” for people who likes more a band. Today the people first listen to an album and later if they really like it and they can they buy it.
What lies in the future?
-More albums and death…