AVATARIUM

AVATARIUM are back with a new album. This is not my best interview but it does give you some insight into the inner workings of the band and Jennie-Ann Smith Anders Ekdahl ©2017
Battle Helm

You are about to release a third album. We often hear about that difficult third album. Is that a myth like the “seven year itch” or is there a special difficulty in releasing a third album?
-I’ve heard that too, but it wasn’t the case for us, actually it was the smoothest recording process this time. In September we received the ‘Up and Coming’ Award in Berlin and I think that fueled us a bit, so we took the decision to record a new album and it was a great and creative process.

How hard is it to come up with a sound that is all yours? What bits’n’pieces do you pick up from other stuff to make it your sound?
-I think we mainly do music that we like ourselves, that’s the overall aim. We get together and use our reference library and this is how it turned out. It’s a mix of a modern and an old sound and we try to add our own note to it all.

I have no idea what kind of creative process you guys go through but how hard is it to record and release new songs?
-It depends on the song, I guess. Some have been very tough, and as we recorded ‘When Breath Turns To Air’ shortly after the death of Marcus’ father, it was a very personal and emotional process in the studio and we needed to take several breaks and sit down, drink a coffee and talk.

Today technology allows you to record at home and release your music digitally. But in doing so is there a risk that you release only single songs because that is what is demanded to stay atop and therefore you end up killing the album for example?
-We work very carefully with our songs. From the embryo to the finished song, we put a lot of effort into the composition, arrangement, instrumentation and recording. We are very careful about the sound. It’s great that people can record their music at home, but our songs also demand higher technical standards, so we couldn’t have recorded this album without being very careful with choosing the studio, instruments and amplifiers. It’s a mix between digital and analogue sound and I would recommend every band to grab the money and go for a little better studio and a producer that holds the music together.

I for one feel that the change in how people listen to music today, by downloading it and expecting to get it for free, will kill music as we know it. What kind of future is there for music?
-I’m so sure that there will always be a request and need for music! Art is what defines us as human being and there will always be music, I think.

What kind of responses do you get to your music? What has been the thing that has gotten the most attention?
-We have received amazing reviews so far and are very thankful for the great response to our music. I can’t tell what exactly has gotten the most attention… It seems to be the core – the music itself. How it’s arranged and presented by all of us, I’d say.

We live in a world where there are no real distances between people communicating anymore.
What has been the most surprising contact so far?
-The contacts in general! I get messages from people around the world who tell me that they feel inspired and touched by our music and this is of course a wonderful thing and shows that music knows no boundaries.

Does playing in a band make you feel like you are a part of a greater community? What has music brought with it that you would have otherwise missed out on?
-Playing in a band is a very social thing and I have done it since I was a teenager. It shaped who I am. Many times I wonder who I would be without music, both psychologically and socially!

What is the live scene like for you? Do you feel that playing live helps building a bigger following?
-Of course! Playing live in front of an audience is the most touching and inspiring thing, you get the chance to see the reactions of every person in the audience and that’s basically the greatest gift for a musician. We just announced our new headline tour for September and I can’t wait to get back on the road to play the new songs live!

What plans do you have for the future?
-As said, we will play our “Hurricanes And Halos Tour 2017” in September and visit many European countries and hope that we can play even more shows in the future! Come along and say hello, it would be great to meet you all on the road!

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