BESTIALORD is a US band that I have just come in contact with. You too should check them out. Anders Ekdahl ©2018

Was it hard to come up with a name? What does the name mean to you? How important is it to have the right name?
-The name wasn’t really hard to come up with, it just sort of happened. We had another name for the project originally but found ourselves liking it less over time. We all submitted ideas for a new name and two of us had names that included “Bestial” but couldn’t agree on the other half of the name. I was looking at “Bestial” on paper and out of nowhere just wrote “ord” on the end. Everyone liked it so we ran with it. Being a Lovecraft fan the first thing the name brought to mind for me was Cthulhu. Having the right name is definitely important. Obviously you want people to like it, but it’s also very important that the band feels good about it and can get behind it.

Who would say have laid the foundation for the kind of sound you have? Who are your heroes musically and what have they meant to you personally and to the sound of your band?
-It always comes back to Tony Iommi and Black Sabbath for me. He’s the Godfather. I never cease to be fascinated and inspired by his music. Mark Shelton was obviously a huge influence. Working with him was an invaluable experience. Just and absolute master musician and songwriter. Edward Van Halen had a major impact on me as a guitar player. I’m also a big fan of Candlemass, Death, Morbid Angel, Celtic Frost, and Bathory. There are really too many bands to name.

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-Not really. I try to let the music come together naturally and not force things. Chuck Schuldiner said it best, “Let the Metal Flow.”

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-It should work well live. I always think in terms of small clubs first and foremost. Generally speaking though I think if a band has good chemistry the music will work well in any venue.

It is very hard to be 100% satisfied. Everybody seems to be disappointed with something they have released. Is there something that you in hindsight would have done differently on this your latest recording?
-I’m not sure I’ve had enough time for those feelings to develop yet. Every project is a learning experience, some ideas work out, some don’t. Many times the songs and ideas you’re least sure of are the ones that are received best and the ones you think will do well fall flat. You just have to be true to the vision you have at the time and see how it plays out.

Promotion can be a bitch. Even today with all different platforms it can be hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
-In my experience you just have to be persistent and patient where promotion is concerned. Our labels and their relationship with Qubar Extreme Music PR has been very beneficial. They’ve done a great job of getting our name and music out there.

To me art work can be the difference between bust or success. What to you is a great front cover? What should a cover have to make it great?
-I’m not sure there is a criteria. Probably the most important thing is that it sparks your curiosity. The best covers to me are the ones that make you think “I wonder this sounds like?” when you see it. I think it’s good if the cover art ties into the album title or lyrical content in someway as well.
Do you feel that you are part of a national scene? Is a local/national scene important for the development of new bands?
-The metal scene has always felt more global to me than anything else. A good local/national scene usually means that there are decent venues and an audience for the music which is certainly important to the development of new bands. Of course the internet plays a significant role in all of that as well.

It could just be me but I got the feeling that the live scene is not what it used to be. Could be that more and more people use the net to discover bands instead of going out and supporting new bands live. What is you experience with the live scene?
-I couldn’t agree more. The convenience of being able to listen to music and watch performances online has changed the game. It’s definitely had an effect on people attending live shows.

What does the future hold?
-Writing and recording are our top priority. We’re also looking at putting a live show together. I think we’ve established a foundation, but we want to keep expanding on it, adding different elements, and trying new things. Ultimately we’ll just go where the music takes us.

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