BEYOND THE BLACK is a German symphonic metal band that I have totally missed out, until now. Answers from Jennifer. Anders Ekdahl ©2018
Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-Well, people should enjoy our music! What exactly that means is a personal definition; maybe you like it because it means something to you, because you can rock out to it…as long as it moves you, we are happy to provide 🙂
How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-It has a certain metal element, but it also goes “beyond” that. I think you catch my meaning 😉
Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-It’s very different for everyone in the band actually! You have the obvious influences from the big names in symphonic/female fronted, i.e. Nightwish, Within Temptation, Evanescence…but it actually and literally ranges from pop to death metal.
Inspiration can come from various sources, not even necessarilly music only. Might be a movie, a book, a picture, a sentence you read somewhere…sometimes even dreams. Hard to pick just one.
When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-The music was more or less set before the band name was. It was then about finding something that fits, which ended up being “Beyond The Black” for reasons explained above 🙂
I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-It’s a shame actually, but it seems that it’s happening, though not that fast luckily. People still like concepts and that’s what an album does, more or less. So far, I don’t see much benefit in releasing single tracks as a band in metal. It’s a different story for the popular mainstream artists as they have radio support etc.
What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-There is no be all-end all solution to that; it seems though that faces catch more attention than things or abstracts.
Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Yes, and I think it keeps on doing so. Even as a smaller band you can do a lot on yourselves IF you have the determination. The big things still work of course, but social media has become an integral part of western society. And in the end, it’s nothing but a promotional tool. But after all, whatever you sell, it must still be a good product people want. You cannot sell something the market doesn’t want.
When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-Me personally, no. I am more a fan of individual development instead of defining yourself over something that supposedly makes you “bigger and grander”. I understand that feeling because it’s where I came from, but ultimately, it is not something I feel. I surely do like the metal scene in general, though. It’s just that it doesn’t define who I am nor that it makes me bigger and grander.
How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Touring is probably the best part of the whole musician thing. You’re in the moment of making music, you entertain people…It’s a very nice thing to do. As for spreading the word: It’s actually the best way. Live concerts have no substitute. You cannot download the moment of a concert to your phone. And I hope this will stay like that for a long time (I’m looking at you, virtual reality!)
What will the future bring?
-I’d play the lottery if I knew that, man!