BLEED AGAIN

BLEED AGAIN is a British metal(core) band that are about to release their “Momentum” album. Anders Ekdahl ©2017

What pressure is there in releasing an album compared to a demo? Do you feel that there is a sort of pressure to succeed when you release and album, that it sorta is for real now?
-We dont feel any pressure. We have naturally got to the album stage after releasing three EP’s. We really want people to experiance music from us, and not have it finish in 15 minutes. We feel we have succeded on so many occasions now as bigger and better oppertunitys are coming our way, kind of like we are always heading in the right direction.

When you release a record of any sort what kind of expectations do you have on it? Do you set up goals for it?
-We never used to set goals. We just wanted to record some music and get it out. We gave away so many cd’s at shows all the time. It wasnt until we really wanted to take this seriously that we set ourselves goals. Being in a band today and trying to do the things that we do, costs a lot of money and takes a lot of time out of our lives. This being the case we set ourselves simple goals, like a certain presale number, or a certain kind of tour, or band to tour with. Always thinking ahead to what can help us really get this music out to a lot more people. As far as expectaions, we really think that if Momentum gets into a lot of poeples hands that we could really build on this album when moving onto the next one, as far as exposure.

When you release an album and you go out and play live and people know your songs, how weird is that? That people know what you have written on your own?
-It is very very strange haha, but in a cool way. Before i would right catchy hooks and the crowd would join in, and this is still the case with parts of Momentum, however there are songs that havnt remotly seen the light of day yet as in sneek peeks or videos etc, that mean the absolute world to me, and people have just picked the words up from a handfull of shows and scream along with me. Its very humbling and something that i will never take for granted. I cant not write stuff thats very important to me and i have always seen performing live as a kind of theropy. I spent a long time deciding subject matters for these songs and kind of mapped it out to tell a story from start to finish. Sadly the track order changed so that doesnt really work now.

Do you feel that you have to follow in the footsteps of the last album for a new when it comes to lyrics and art work for everything so that those that bought the previous record will recognize your sound?
-Artwork for us has always had a certain look. Its not deliberate but i think it has helped. However i dont believe that has to be the case, as bands grow and change and ideas and opinions change and grow as we do as humans everyday. Lyrically i feel that each song has to be a something specific. A specific time and place or person or situation. Expanding on that for people to be able grab onto is key, but not loosing its true meaning to its source. When doing this i feel you will naturally sound similar to previous releases, without it being done specifically.

Do you feel like you are a part of a greater community because you play in a band?
-100%. We are very lucky to have a great ‘scene’ in Brighton and Worthing, full of band members and gig goers. These people are the reason we are pushing on as a band, so im very grateful. Im lucky to have a lot of friends and family around me outside of music, but to have so so many inside of music as well is a privilage.
How hard/easy is it to come up with new songs that that still are you but doesn’t sound like anything you’ve already written?
-This is tough. We write music very easily and quickly, but when we sit back and listen, we realise we rip ourselves off quite a bit. The fortunate thing though is that as we progress as song writers, we are finding were are sounding different without loosing our backround, its just our songs are nicely rounded now and flow well.

What influences/inspires you today? Where do you draw inspiration from? Is it important to have some sort of message?
-This album has a very strong and basic message. Look out for yourself. If anything is ever hard, only one person can fix that, and that is you. I feel its important to have a message at all times. I have been through enough shit in my life like everyone has, i have had people close to me help me through tough times, but ultimatly i fought through it all on my own. I get inspired and influenced by my freinds family and loved ones these days. I see their pain and struggles and relate to it. I then write about mine and theirs and combine it to try and come up with a message. Also constantly trying to enforce a positive message as much as possible.

We hear about what state the record industry is in. Then we hear that cd sales are increasing. As a band that releases records do you notice the state the industry is in?
-We do yes, and unfortuantly its not great. CD sales are incresing but they are still way off from 20 years ago. We are one of hundreds of thousands of bands trying to put music in peoples hands. Its hard to stand out. Its almost impossible to ever do this as a full time job with out maybe selling my house.

What is your opinion on digital verses physical?
-I like digital, nothing against it really. I always pay for my music may i add! I have more digital music then i do pysical, however thats mainly becasue of ease of use with it being portable. I have a nice big collection of cd’s that are a special to me also. What i would want to see more of is bands getting paid correctly from digital sites such as streaming sites. I believe the main source of music to people now is Apple Music and Spotify. I think you have to have a song played around 1,000,000 times to earn a £1 or something, its crazy. However becasue of the ease of use, your music gets ot to more people, it directs them to your social media accounts where you can plug your shows and merch and news, so its swings and roundabouts really in my opinion.

What lies in the future?
-The future, for us… gig gig gig. Make sure that every town in the UK has a group of people that know who Bleed Again are. Were looking at getting in to Europe at some point with Momentum promotion. Videos and festival appearences to look forward to. At this point nearly all ( what i would call ) the hard work is done. All the recording, mixing mastering, artwork, photoshoots, merch designs, booking tours, paying bills. Now its time to get out with the album and these new songs and play them to as many people as possible whilst having fun. At the end of the day, if it stops being fun, whats the point 🙂

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