CARRY THE TORCH

In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with CARRY THE TORCH. Anders Ekdahl ©2019

Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
-Maybe to some extent in Sweden and mostly in our region, where we are based, but more than that, not really, since this is our debut album, and the band hasn’t played a single show yet.

Is it important for you that a new album picks up where the previous left off? How important is continuity??
-This is our debut so the lyrical and musical theme came kinda from nowhere this time, but the next one will take off were “Obesession” ended. As far as “continuity” goes, we will put quality in the first room, and how often we will release something isn’t so important for us now.

Was it hard for you to come up with a sound for this album that you all could agree on?
– We had a clear view of the direction we wanted to take Carry The Torch, the music was written first so the lyrical theme came afterwards. How it will be with the next albums we just have to wait and see.

How important are the lyrics to you? What kind of topics do you deal with?
-For me (Dennis) it means almost everything, that’s were I open up my creativity, since I don’t write music at al, my part would be lyrics and singing, so I try to do my best in every song, take by take. The topics I deal with is everything from day to day things I think about, to the bigger problems of the world. Then I often try to find a good metaphor to spinn the lyrics around.

How important is the cover art work for you? How much do you decide in choosing art work?
-Very important, we want to take part of every step regarding the record, otherwise it wouldn’t be our record. So we hired a fantastic artist called Amanda Louli, she heard the songs, read the lyrics and then we brainstormed ideas, after that she made a painting and later on we turned it into digital form and added some cool details in the artwork that fit the lyrical theme. The single covers has been done by Sliptrick Records but as we asked, they also turned out great! We will always have a finger or two in the details, because it means alot to us.

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
-Yeah, Sliptrick has made our world easier, they being a label with their knowledge and us having more time doing what we do, create. But today it’s quite easy to get peoples attention, so if you have a good product, they’ll pick up on it, but we don’t know yet. The most important part for us is still to create and have fun, cliche but the truth. But the other side of the coin is offcourse bad for all bands, at all levels, what we could charge for earlier spreads for free like rapid fire, but that’s just the way it is.

I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
-We didn’t write music in the 80s so we don’t know anything else than what’s going on today. Offcourse we want to sell records and get a lot of streams online, but nothing relies on it, we are in this because we want, and nothing else.

Does nationality matter today when it comes to breaking big. Does nationality play a part in if or not you will make it big internationally?
-I have no idea. haha. In sweden culture and music are backed up nicely, rehearsal spaces and sometimes even instruments are avaliable for free/hire. That’s not the case everywhere, so in some countries it’s harder to start out, but I believe talent shows through, and time will make things right for everyone, almost.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-As I wrote before, we don’t rely on this as a work or whatever, so nowadays everything from now on is a bonus. But everything goes in trends, maybe one day CD’s will sell better, who knows? Vinyl kinda works still and they are the dinosaurs of the industry, still going strong.

What does the future hold for you?
-First of all put out a single called “Flame of a Thousand Suns”. Then release “Obsession” the album, rehearse for some gigs in Sweden this fall and simultaneously write the next album. I’m actually writing lyrics in a document next to this one on my lap top right now. So we will stay busy for a while with “Obsession”, then slowly move over to the next one. Looking forward to it all! // Carry The Torch

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