CO-OP is a band that I had never heard of until I got this opportunity to interview Dash Cooper (Alice Cooper’s son) about it. Anders Ekdahl ©2018

Do you feel that is has gone the way you intended when you formed back in the days?
-Ya I think it has. I mean if I could go back in time I probably wouldn’t have taken as much time away from music as I did in college but everything happens for a reason and we are here now.

How do you feel about your latest recording? Did it come out the way you expected it to?
-I am ecstatic about our new album. It came out amazing at Fullwell Recording Studio in Phx, AZ. We couldn’t be happier with the result.

Do you feel that you by now has found a sound that is the band and that you can build on it ?
-Absolutely. We call ourselves Desert Hard Rock which we classify as classic rock base with distorted modern overtones. They are a match made in heaven.

Is having a message in the lyrics important to you? What kind of topics do you deal with?
-I think having a message is very important in lyrics. Otherwise it’s just words with no substance. We deal with lots of topics i.e. state of the world, inner struggles, grief, etc.

How important is the cover art work for you? Can a really cool cover still sell an album in this day and age of digital download?
-I think cover art can make or break an album. Quite frankly if nobody has ever heard of you and just so happens to see your album in a store, that cover art might be your saving grace if it’s powerful enough. Some people are led to music through imagery so I think it’s crucial to have great art and we do compliments of Melody Myers.

The way I see it, digital downloads are the new standard that everyone has to deal with. However, at my shows, I am selling my product which are CDs, Vinyls etc. That branding is crucial because it just might lead someone to give you a listen even if they’ve never heard of you or missed your set.

Why is it so hard for bands that come from places not the US or UK/Sweden/Scandinavia to break big?
-It’s expensive to travel and tour. In this day and age of you don’t have a financial backer, a nest egg or tour support of some kind, it’s really hard to justify taking the risk to break music into another country by touring. I think it’s a bit easier if you’re established and have a hit single or record that’s already trending elsewhere.

What is success to you and is it something you’d like to achieve?
-Success to me is being able to support my family, enjoy what I’m doing and perform to the best of my ability night in and night out.

Today the competition is harder. You got plenty of digital platforms for new talent to display their music. How do you do to really stand out in a world where everything but the music is blind to the listener?
-You have to be good, tight and polished. If you write a hit song, you have to tour it. If you suck live it’s going to take a hit on your sales. If you are always the best version of yourself, and are diligent about being rehearsed and ready. There’s always a better chance for success.

What is your local scene like? How important is a national scene for a band to be able to break out and make it international?
-Our local seen in Arizona is hit or miss to be honest. Our die hard fans will always show up but some nights are packed and others are quite dead. Touring around the country rapidly builds your fan base and you quickly learn where you are trending the most. The more you can get out on tour and be playing in front of new people and fans, the greater your chances are of making a big enough impact to break that international barrier.

Rock and metal has come a long way since the early 70s but still some people’s attitudes towards it seem to be left in the stone age. How accepted is metal in your area? Is it like in Finland where it seems to come with the mother’s milk?
-I think rock and roll and metal helped shape music as we know in the modern age. Rock and roll and metal are in a holding pattern right now. The resurgence is like a volcano getting ready to blow but it just hasn’t happened yet. There are quakes and tremors but the eruption is near. However in the meantime it’s up to us to keep the fire stoked until it explodes again… and it will.
I think there are so many genres of music today that people have too many options to choose from. When the radio says rock and metal are cool again, I think we will see a vast swing in what people are listening to.

What does the future hold for you?
-CO-OP will be on tour, writing and recording in the foreseeable future. We believe in our sound and our tunes and so do our fans. We can’t wait to hit the road again, meet new people and spread the music.
Our album drops June 15th, 2018 from EMP Label Group.
Find more info on us at:
Facebook: coopband
Instagram: co_op_band
Twitter: co_op_band

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