CONSINITY is a band that contacted me to see if I’d be interested in checking them out. And that I did. You can read the result here. Anders Ekdahl ©2017

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-Ultimately we want people to feel good and to improve their lives in some way. Every song has a different way of doing that. Some of our songs encourage people to have hope. Some songs help people to stand up for themselves. Some are just to show people that even though they might be feeling sad or angry or frustrated, they are not alone. We all feel the same spectrum of emotions, and music is a way to communicate those emotions on a deep, visceral level that resonates with other people who can relate. Some songs resonate with people feeling negative emotions and gradually lift them up to a better mood. Other songs resonate with people feeling happy, excited, powerful, etc. and reinforce that positive state. We want everyone who listens to our music to feel better and be better than they were before.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-One of our former members came up with the name Consinity. It’s an intentional misspelling of “concinnity”, which is an obscure word that means “harmony in the arrangement or interarrangement of parts with respect to a whole. It describes exactly how we write our music. We misspelled it because we thought putting “sin” in the middle would look cool.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-We have a pretty wide variety of influences. Some of the biggest ones are Metallica, Disturbed, Avenged Sevenfold, and Dream Theater. We also take influences from all sorts of other genres. Pop, techno, rap, country, jazz, etc. We’re inspired by musicians who really put their heart into their music. One really cool metal band I’ve gotten into lately is Holy Grail. If you don’t know them you should check them out.

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-We knew from the beginning that we wanted to play rock and metal. We all come from a little bit different place musically, but that was something we all had in common, so we knew we wanted to do that. Since we tend toward the more melodic side of the genre, we came up with Consinity as a fitting name.

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-That does seem to be the way the industry is going. I still love getting a new album, putting the CD in, looking at the artwork, and following along with the lyrics on the CD insert. But I’m probably just old fashioned. Releasing single tracks is cool though because it’s less work, less waiting, and more excitement. It takes a lot of work to write and record a whole album. Once you’re finally finished you’ve played all the songs so many times you get tired of them. But with single songs, you can come up with an idea, write a song, record it, and release it all within a much shorter time frame, before the excitement and novelty wears off. We also like to do metal covers of pop songs (like “E.T.” and “Habits (Stay High)), and for those the single song format is much better, because we want to be able to release it quickly while the song is still hot.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-Artwork is extremely important because it’s often the first impression you get on someone who’s never heard you before. It’s kind of easy to neglect because it’s not really what we’re good at. We’re good at coming up with ideas, but we’re musicians, not visual artists. So we usually hire someone to create our artwork. We try to catch people’s attention by coming up with artwork that communicates what our music is like. For our Awaken the Fallen album cover, for example, we chose something that was dark and beautiful and somewhat complex, since that’s how we would also describe our music.

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-We’re new enough that we haven’t really tried to promote music before social media came around. Social media is huge, and we’ve gradually gotten better at using it. It’s kind of a situation like with the artwork: we aren’t social media experts or marketing experts, we’re musicians. But at the same time, marketing is so incredibly important that we’ve had to learn to do it reasonably well, even though it isn’t our favorite thing in the world to be doing.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-Absolutely. Music taps into some part of our souls that we can’t possibly begin to understand. We had a teenage girl tell us when we were on tour that our music saved her from committing suicide. How does that happen? We haven’t the faintest idea. We were just playing songs. Just expressing ourselves. We don’t know the first thing about addressing people’s mental health issues. Music is just so incredibly powerful it’s mind-blowing, and I doubt we’ll ever be able to fully understand it.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-We love playing live. We’ve been on one proper tour around the United States, and played a lot of individual shows around our region. We keep playing out because that’s what we love to do, but in reality it doesn’t spread the word about the band nearly as well as the internet does. It’s hard to get a show with a very big audience. We always get a few fans from live shows, but we only have that opportunity with the people who show up. With the internet, we have a much, much bigger audience that we can reach.

What will the future bring?
-We’ve been busy! We’re currently putting the finishing touches on our second album. We’re talking to a couple of record companies. We plan to go on tour some time next year. And we’ve ramped up our promotion efforts by a lot. Keep your eyes out!

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