CRETURA

With an upcoming European tour in October there is reason to high light the band that is CRETURA. Read this interview and then check out the tour dates to see if any fits you. Anders Ekdahl ©2016

Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
– We’ve recieved a lot of great reviews and positive compliments regarding our debut album. And from there it surley is an anticipation of a new album and that they look forward to what’s going to happen with us. We are still working hard to reach out to as many people as possible.

Is it important for you that the new album picks up where the previous left off? How does this new album compare to the previous ones?
– As far as the debut album is concerned we had a goal of re-inventing ourselfs and not to release something similar to our EP “When The Dead Goes To Dance”. So we spent about a year defining our sound, visuals and most importantly our message. Our debut album really is a statement on what Cretura is at this point. We’ve had a reputation in norway for being called a horror themed band because of our themes and lyrics on “When The Dead Goes To Dance” which at that time was correct. We did just write about youthfull fantasy stuff, horror movie inspired lyrics and gothic themed lyrics. Nothing too deep.
3 years later when we recorded our debut album “Fall Of The Seventh Golden Star” we had changed up pretty much every aspect of our approach to lyrical themes and structure. Not to say that we are unsatisfied with our EP though, we always strive towards growing as a band and people and I can only see things getting more deep and personal further on.

Was it hard for you to come up with a sound for this album that you all could agree on?
– At first it was a struggle indeed. It was so easy to just write songs similar to our EP. And we spent 1-3 months making only single riffs and melodies without forging them into songs. But after say the 2nd or 3rd month the song “Grand Warfare Through Dark Ages” revealed it’self and then the ball started rolling. I especially remember the making of this song because we all contributed on riffs. But we just couldn’t make a full song structure out of it. So I took it home and spent days on the structure to my frustration. And one day it came together and I played the 8 minute demo for our vocalist awaiting either a “It’s not good” or “It’s really good”. But what I did get was much more intriguing: “Can you play that again?” And from there I knew we were on the right path.

How important are the lyrics to you? What kind of topics do you deal with?
– Before we had a single song or lyric we had the album title: “Fall Of The Seventh Golden Star” I can’t remember why it came up but it did and we all aggreed upon the title. So what remained was to give the title a meaning and contence. The lyrics deals with topics of humanity discontent, anti religious views, historical events and philosophical thoughs and opinions about ones soul in the process of redemption.

How important is the cover art work for you? How much do you decide in choosing art work?
– The cover art work was a collaborative effort between all of the band members after all the lyrics were done. We all had a strong vision of what it should look like and what kind of vibe it should give. So even before reaching out to a visual art work designer, we all drew scetches by hand on pieces of paper. Some of them actually looked kinda good, and some of them was just terrible. We then contacted the designer Xaay who had previously worked with Behemoth and Nile, who really liked our idea and sketches and ofcourse then elevated it into what became our product.

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
– I can’t speak on behalf of all bands out there ofcourse but for us, having a lable like WHD is just a really good thing. The music business rely a lot on contacts,friends and networks of collaborative people. So when you are a beginning band and have not so much knowledge towards how to release music and promote it, having a lable helps out a lot. I think one of the negative consequences to music being too available online is that it robs away from the mystery of it. Instead of going to records store to search for new and exciting music with interesting cd covers and artwork, you just stream some playlist on Spotify.

I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
– That’s probably true. I do my best to support the bands I like. I still by cd’s, merchandise and go to see the bands live. I have however also noticed that Vinyls are getting more and more sought after. So maybe people are starting to like to listen to music the old school way. Which is great.

Does nationality matter today when it comes to breaking big. What bands from your country do you predict will make it big internationally (apart from your own band)?
– In some cases yes, the nationallity makes a difference. I mean, at least for metal there are still countries that just does not leave it alone and wants to make a power statement by banning it from the stores and scenes or whatever. I watched this documentary about black metal where a one-mans-band from Iran went to open the Inferno Festival in Oslo and had to risk being put to jail when he came home again if they found out. Shit like that has to stop. Music should be as free as the free will man. But I guess since it’s art it has the power to change things and a lot of conservatives fears that. Even though it is mostly being used for a good cause.
In my home town there are 2 bands that I really like that I hope can get recognized internationally and that is “Fairy” and “The Franklins”. They are both very unique in their sound and has great potential! We are actually touring with Fairy in october so I hope people who comes to our shows will check them out!

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
– I know what you mean man! I remember when people walked around with those portable cd’players (Walkmans) man it was a bitch carrying that thing around hehe! Personally I use an Ipod with albums ripped from all the cd’s I have. It’s pretty beat up and most of the buttons doesn’t work any more. But I can still play music on it so I’ll stay with this appproach. As a band I fear that the product of recorded music will become like pictures are becoming. Not much valued by the common man. If people just knew how much work and money it takes to record a song maybe they’d think otherwise. I don’t know.

What does the future hold for you?
– For Cretura we have our Europe Tour now in October for 12 days. After that we will play more shows internationally and hopefully go on tour again in early 2017. We have a lot of stuff going on behind the curtains. And we’re excited about announcing stuff! Hope people will stay tuned!

Tour dates:
03.10.16 – TBA (Germany)
04.10.16 – MC Fabrika – (Ceske Budejovice, Cz. Republic)
05.10.16 – EXIT US – (Prague, Cz.Republic)
06.10.16 – THE ADVENTURE MUSIC CLUB – (Liptovsky, Mikulas, Slovakia)
07.10.16 – RAGNAROK – (Novy Targ, Poland)
08.10.16- S8 UNDERGROUND CLUB – (Budapest, Hungary)
09.10.16 – CLUB FLEX ARAD – (Arad, Romania
10.10.16 – CLUJ NAPOCA – (Romania)
11.10.16 – UNDERWORLD CLUB – ( Buchurest, Romania)
12.10.16 – LIVE CLUB – (Varna, Bulgaria)
13.10.16 – AUTUMN SOULS OF SOFIA FESTIVAL – (Sofia, Bulgaria)
14.10.16 – UNITED METAL FESTIVAL – (Novia Sad, Serbia)

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