We all need a CRUCIAL FIX of metal on a daily base. That is why we are metalheads. And that is why we all should give this band a listen or two. Anders Ekdahl ©2016
When you formed the band with what intention did you do so? How easy was it to pick up a thread as to where your sound is going?
-We’re huge metal music fans so creating our own metal music was an extension of our devotion. Overall, it was fairly easy to find our sound because we write songs and play in a way that is natural for us. We play what we would like to hear. We have never chased a sound and have always been open to trying new ideas.
As I haven’t recorded anything I have no idea what that is like but are you ever 100% satisfied? How pleased are you with your latest recording?
-You can always second guess yourself and there are always things I’d like to change afterward, but given how this album was recorded, and being over 20 years removed, I’d say I’m happy with how the album came out. The additional mastering helped a lot as well. This album is very raw and genuine.
To me a band name is the first thing I notice. If it feels cool then I’ll check the band out. How do you explain the meaning of the band name?
-To me, our name reflects how we feel about music, being both fans and creators. Music is as essential to life as air and water.
How important is image to the band? What impression do you want the fans to get of the band?
-Fortunately, or unfortunately image has never been a priority to us. Ha! We want the music and the energy generated between the band and the audience to transcend any sort of preconceived idea of how a metal band should look or act. We do what we do and we hope you join us for the journey!
I am a huge fan of LP art work. How important is it to have the right art work for your album?
-Me too! LP artwork can be a listener’s first impression, albeit visual, of the music. I think LP artwork should contain an album’s core feel. For example, our album has a very raw and visceral quality to it so an overly polished image would misrepresent the music.
We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook. Has social media been only beneficial in socializing with the fans or is there a down side to it too?
-Metal music fans have always shared a unique bond and community for many years, therefore I think social media has only served as an extension of this community and has never defined it. I think social media becomes a problem when it is used to define or validate someone’s purpose, importance, or overall image.
Something I often wonder about is when you play in a band does it feel like you are a part of a massive community?
-Yes, but I only feel that way when it comes to Metal Music. I don’t think other music genres have the same sense or level of camaraderie and community.
How important is it to be signed to label today? What can they do that you cannot do on your own?
-I think it’s all about having the right team of people involved with the right mindset and goals. So, yes, I think it’s important to have support, whether it’s a label, management, etc. or a combination of team members. The bottom line is it’s extremely exhausting to do everything yourself, and most likely not as effective for creating music and connecting with fans. For a specific example, while I was tending to the album artwork, our record label was selecting the pressing plant and putting together a plan for promotion. We were all working on various tasks in a cohesive manner. Good and positive communication is the key.
How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-While we are not a touring band at the moment, some of us have played in other touring bands, and the internet has definitely helped in making friends and booking gigs outside of our hometown. Back in the early 1990’s, booking shows outside of our home area was a much bigger undertaking.
What will the future bring?
-Hopefully, we’ll start playing some shows again and possibly create some new music. In the short term, playing shows is the first step and we’ll go one step at a time. Thanks for your questions!