We all come into music with our own baggage. We want different things from the music. How does the vision you had for the band when you started compare to the vision you have for the band today? What is this band really all about? What do you want with your music?>
-The vision very much is to make a unique hard rocking sound that people want to listen to and I want people to start listening to rock music again. For whatever reason, rock music is no longer heard on mainstream radio and all the popular music channels are playing the same corporate crap on a repeated cycle – it’s a travesty – the Grammy Awards was recently and the award for Best Rock Act wasn’t even televised! Time to change that!
Is there a difference in people’s attitude towards you if you don’t come from a cool place like LA or NY or London?
-I have noticed that even if you say the town you are actually from [Worthing], then promotors and radio will use the most known town or city you are nearest to and use that as your hometown, i.e. Brighton. I am not from Brighton, I am from Worthing – born and bred!
When you release an album that get pretty good feedback, how do you follow up on that? How important is that I as a fan can identify album to album?
-We released our 1st EP last year which received acclaim and radio airplay. We take it all onboard and focus on the positives and also the negatives so we can improve when it comes to the scale of making a full length album.
What is the biggest challenge in the creation of an album? How do you write the really cool songs?
-For me, lyrics and melody are my challenges. Especially when Andre comes up with a crazy riff which then transforms into a song structure and I am thinking, “Where the hell am I supposed to put lyrics into this?”. It can take hours or weeks – I need to get the mood from the music first before I start putting lyrical ideas down.
I saw Dave Grohl’s documentary about Sound City and it made me wonder what it is about analogue recording that you don’t get with digital? Have you ever recorded analogue?
-Never recorded this way. Maybe one day.
What is it like to sit there with a finished album? Do you think much what people will think of it?
-I will let you know in a few weeks time! When that bad boy is officially in my hands as a physical product with all the artwork done then there will be a feeling of immense self-satisfaction. Now let’s get out there and play it loud!
How important are the lyrics and what message do you want to purvey?
-Lyrics are definitely mood driven for me. They definitely channel what I am feeling at the time I am writing them. If I am having an bad day at work then I am damn sure going to write about it in the angriest way possible! Bleed, from the new album, is quite simply a song about revenge – that was the result of a VERY bad day.
Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-I have a friend who takes the ideas from my head and puts them onto paper with great results. Alan [www.facebook.com/alteredimagination] did a great job on the EP cover – people always comment on what a cool cover it is. He’ll be doing the cover art for the album too.
When you play live do you notice a degree of greater recognition from the fans with each new time you pass through town?
-Slowly but surely that is happening on the local scene. We gotta keep on playing!
What do you see in the future?
-Expanding on our fanbase, more music videos to promote the album, support tours, UK festivals, festivals in Europe. We are looking for opportunities so need a hell of a lot of luck. But we all believe in our music so as long as the hunger and desire remains then our destiny is in our own hands.