DAM

The first time I saw this Brazilian band’s name I thought it was the old British band that had reunited, but this DAM is a whole different ball game. Anders Ekdahl ©2016

1. Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
Guilherme de Alvarenga: To have a good time enjoying the songs, Art is a process in which both those who create and receive it create it, so you cannot expect everyone to listen to the song in the intention you created it, so what happens is that they create together when listen to it, so if people enjoy the songs is fine.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
Guilherme de Alvarenga: Not hard at all, it was really simple to pick the name, name fits the essence behind D.A.M!

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
Guilherme de Alvarenga: Power Metal bands from 1990´s and 2000´s, we have a lot of different influencies so there´s a lot of names to say, however after I entered Music College the compositional techniques from Classical composers got my attention and is my guide nowadays to create stuff!

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
Guilherme de Alvarenga: D.A.M´s first release, the EP Possessed, was my monography to conclude Music college, so I knew exactly what I wanted to play! I believe Music is the most important thing, if you pick the name after or before really doesn´t matter, some bands when they got a manager, he advices the band to change the band´s name to create a branding in order to make promo campaigns to better promote the band and define better what product they are selling to listeners, the only thing I can think about the name thing you are asking is that!

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
Guilherme de Alvarenga: That happens due to our culture and there´s too much bands, too much songs, you can hear songs from any period easily and sometimes you can wonder if there´s a sense to create more music! I believe releasing singles can be good for bands because they will spend less money and due to people´s attention due to the huge amount of information available nowadays. You can listen a 3:10 length song easily while chat with others, perhaps you will repeat it if you like, but if you play a 10 min length song, changes are that listener will get bored!

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
Guilherme de Alvarenga: We are releasing a trilogy that basically is 3 albums that have each one an EP that works like a Prelude, so we try to connect elements from the story in the artwork and to put elements that lies in the lyrics of a release. I truly don´t know if that catch people´s attention but if that happens I believe is due to the talent from Jinn, the guy that makes the artwork for us!

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
Guilherme de Alvarenga: Social media makes nothing for bands, just take their money giving them an illusion of numbers! If a band has lots of money perhaps social media can make something for them, but I believe those are not the mechanism that makes people like a band.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
Guilherme de Alvarenga: When you are young and naïve yeah off course, but when you grow up and try to make a living from that you discover how things works, and you discover that you are an unknown soda in a world of Coca colas! It´s really rare to find someone that really cares for the music, most part of people, including headbangers, likes the interaction of people, being part
of that big thing you are talking about, it´s that “status” thing. And there´s nothing wrong with that, people are free! But a common situation that any underground band will tell you is something like that: Hey let´s pay 15 reais( Brazilian coin) to see some good underground bands? You ask some, most part will not go but if you ask, hey lets pay 300 reais in an Iron Maiden concert, they will say fuck yeah because they want to take that facebook photo to show others that they are “part of something big”, they will say is due to music, but the truth is no. I believe people are not really enjoying their lives, they enjoy the status behind it, the photos they will put in their social media of the concerts or the food they are eating, for me is more important to enjoy the music and the taste of the food but every being lives it´s life doing what he/she thinks is better. So, to conclude, playing in a band do not make you feel part of something bigger, but it´s really nice to enjoy your time with good friends playing some fucking metal, for me is what matters!

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
Guilherme de Alvarenga: We toured South America last year and now we are without touring due to my recently health problems and recordings, many problems from the members, but touring for a South American band is really hard, you need to have lot of money, you have problems to enter in the countries, I can say lot of stuff but hell yeah touring is important for a band that wants to promote their songs, playing in festivals and everything else.

What will the future bring?
Guilherme de Alvarenga: I created D.A.M to show the world my researches concerning the blend of Classical Music with Heavy Metal, it´s something different from bands from the past that basically putted some “baroque” melodic patterns and harmonic progressions or even putting a piece from a classical music work inside their songs. The stuff I research it´s what I believe is the core from the techniques from Classical composers. But sadly is something that people will not realize just hearing,
is something that requires a deep music education to understand. So D.A.M will always be alive while I am myself, because I want to compose and release songs, if we are going to tour or anything else depends a lot of how we will work the “non musical” stuff that a band needs to take care if they want to be a “success”. We don´t have any “Premonitions” from the future by now, we will just work hard and wait for the best! 

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