DARK SARAH are back with a new album. A reason good enough to hear what Heidi has to say this time around. Anders Ekdahl ©2017
You have now released a new album under the name DARK SARAH. How different is this new one compared to the previous?
-This new album continues the story that started on the Behind The Black Veil album. A story that tells about a young woman called Sarah and her evil side persona Dark Sarah. When the debut concentrated more on Sarah´s story and how this evil side persona was born this new album follows Dark Sarah to the Underworld. Musically The Puzzle album is more up beat and even a bit lighter in feeling. It builds contrasts between the story and the music.
You had a past when you released the first DARK SARAH album but how adventurous were you back then? Did you play it safe to get the Amberian Dawn fans with you as well as gaining new fans?
-In my opinion I didn´t play it safe at all! I chose “Save Me” as the first track to come out as Dark Sarah and the song itself is not so traditional heavy metal song. And I have kind of continued the same road and try to bring some fresh sounds to the female fronted symphonic metal genre. Actually I call Dark Sarah´s music Cinematic Metal since the ´symphonic´ doesn´t play the same role as we have learned to hear in the genre normally.
Now that you have built a name for DARK SARAH is it easier to paint with a broader brush, to do things that you want with your music?
-Ofcourse because now I can also compose my own songs and make more my own decisions too about the music and story.
What kind of responses have you had to your music so far? What has been the thing that has gotten the most attention?
-Actually I think, surprisingly, maybe the biggest interest towards Dark Sarah has come from the not so main stream songs like “Dance With The Dragon” or “Violent Roses”. They both are very theatrical pieces. Overall the feedback has been wonderful from both albums. But I also know that Dark Sarah isn´t every ones cup of tea, but I like it that way – making music that comes from the heart and is not composed only to think about the potential radio play. But I also think there is something for every taste on these two albums, I think they are quite complex. If you don´t like one song you will maybe like another one more!
I for one feel that the change of how people listen to music today, by downloading it and expecting to get it for free, will kill music as we know it. What kind of future is there for recorded music?
-This music industry is changing that is for sure but I think that musicians like my self, at least at the moment, can´t produce albums if people don´t by your music or merchandise. I have crowdfunded both of my albums, and in my case crowdfunding is pre selling my music. With the profit I got from the campaigns I was able to record both of the albums. Without fans who pay for the music this would have not been possible. Maybe the business is changing but it also allows us indie musicians to manage on our own straight with the fans if record the labels are not interested in investing money in you. Album making is really expensive and I know that the business is struggling and unfortunately labels need to choose whom they invest into.
Today technology allows you to record at home and release your music digitally. But in doing so there is a risk that we end up with single songs and no albums, and in the end no real stars because you are just a day time fad; here today, gone tomorrow. Do you see any danger in how people listen to music today?
-The big business works like that already, in the pop genre at least. Major labels only publish singles and if they sell well then they maybe publish the album too. This is a picture of our time I think, with a small effort you wish to collect the biggest profit. It is not about a long term artist figure building any more. I´m glad that still in the metal genre people appreciate albums and bands and go to concerts, buy the music and support the bands. I hope this single business doesn´t land on this genre. But ofcourse the digitalisation, when you can publish your own music and get it to the digital stores without a label, is a good thing for small bands and artists. It is more easy to get fans and listeners as ever before in the history. So in that way it is a good thing too that the market has opened up.
We live in a world where there are no real distances between people communicating anymore. What has been the most surprising contact so far?
-Hmm. Can´t really pick up any since I think I´m the active one in contacting people! HAHAHA. but for sure it is more easy to get in contact with popular musicians than before.
Do you feel like you are a part of a greater community playing in a band?
-Yes, the metal community! I think it is really special. Metal fans are really loyal to they favorite bands. I´m happy and pround to be a metal girl!
What is the live scene like for you? Do you feel that playing live helps building a bigger following?
-It really does, that is the moment when you can meet face to face with your fans whom you have known already from the social media. I remember many of my fans and backers by name, it is great to get a face for the name. Dark Sarah is ready for shows and we are trying to arrange some shows in Europe next fall.
What plans do you have for the future?
-Touring and preparing the third album!