I love Aussie bands. Don’t know why but there is something about them that triggers emotions in me that I don’t get from other areas. But I only like the good stuff. Like DROWN THIS CITY. Anders Ekdahl ©2016

When you formed the band with what intention did you do so? How easy was it to pick up a thread as to where your sound is going?
-It was really funny, the three original members started out writing electronic music. I’d been looking for a new band and we thought we’d write mainstream electronic music with a hint of heaviness. But then our drummer Anthony comes in and puts insane beats over everything and we were like OK yeah this is going to sound way better heavy! I only wanted to sing clean vocals, but I kept writing scream vocals over everything. We just followed our intuition with our sound, it just happened and we love writing a mix of electronic and heavy music. We focused a lot on writing what came naturally to us and not thinking too much about what people want to hear, we tried to be different.

As I haven’t recorded anything I have no idea what that is like but are you ever 100% satisfied? How pleased are you with your latest recording?
-I don’t think musicians are ever 100% satisfied with anything we do, we could be constantly tweaking and improving our music and recordings forever. It’s really important to know where the limit is and to accept once a record is done, that it is time to move on and be happy with the result. We are really happy with our debut EP False Idols, it was engineered by two of our members who are budding engineers themselves so we were able to have a lot of time and control to work on it as a band and we are really are proud of all the songs we’ve written and produced.

To me a band name is the first thing I notice. If it feels cool then I’ll check the band out. How do you explain the meaning of the band name?
-The meaning of ‘Drown This City’ refers to a breakaway from your conditioning and control of the masses. It represents the moment when you wake up and realise everything you’ve ever believed in is bullshit and you need to start building your own belief system. ‘Drown This City’ stands for a cleansing/stripping away and destroying all that is before you to rebuild. It stands for a lot of things; the internal struggle of developing a true self, standing up for human rights against major corporations and political organizations who spread corruption and propaganda. And my own personal journey of becoming Vegan and being shocked in to awareness of the absolute atrocities committed to animals globally, whilst we are brainwashed and controlled and forced to believe lies for the sake of profit. Anyone can take their own message from it, that’s the most important thing.

How important is image to the band? What impression do you want the fans to get of the band?
-Image is a really important element for a band to cultivate. I spend a lot of time working on the image of the band and we are incredibly selective of what we put out on social media and how we present ourselves. It’s early days for us so we really just wanted Drown This City to seem like a legitimate band that people can identify with from the start. We want to look official and professional, we want fans to go wow how did I not know of this amazing band until now!

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-Again I think it has a lot to do with image. Artwork is a really great opportunity to promote and capture attention. You could have really complex or simple artwork, it should be an extension of the creativity and expression of the band. Humans are very visual, artwork can take on a whole new identity of it’s own. We chose to use a really mesmerizing image of a waterfall and our logo, to capture a feel of escapism and calmness, but also it’s really juxtaposed to the music content, listeners are in for a surprise!

We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook.
Has social media been only beneficial in socializing with the fans or is there a down side to it too?
-I think there are many benefits to the current social media climate, if you are wise about it and do your research you have an endless connection to people all over the world through SM. We work really hard on social media to promote ourselves and engage with potential new fans not just in Australia. We’ve achieved some great results from pushing hard, but at the same time a lot of people get complacent about connecting to bands and coming down to shows or buying records. You might have thousands of Instagram followers but not many people turn up to a show, they’ve got what they need on the Internet. It’s an ever changing scenario you’ve just got to be on top of it and go with it!

Something I often wonder about is when you play in a band does it feel like you are a part of a massive community?
-Yeah for sure, bands support each other a lot and help each other get shows and promote etc. I haven’t seen too much competition, just everyone keen to get involved and make things happen. Australia takes great pride from seeing bands succeed beyond our not so little island, it’s a huge achievement and everyone feels like they’ve had some part to play in that by supporting the band.

How important is it to be signed to label today? What can they do that you cannot do on your own?
-Labels can get incredible exposure for a newer band that could take years to build the same amount of following, it’s great exposure and support, but at the same time it’s a huge commitment to hand over control in so many ways to a contract. I don’t know much about it and I am sure every label is different, I don’t think it is crucial to a bands success though.

How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-We haven’t toured yet, we’ve been offered some cool opportunities but Australia can be tough to tour! It’s pretty easy to get interstate gigs actually, but it’s a big commitment as there’s so much distance between each city so the drives take a long time and sometimes you have to fly. Once we get touring I’m sure it will be addictive, we’d love to tour wherever we can.

What will the future bring?
-World domination. But before that we’d like to tour Australia, meet some cool new people and definitely get over to the US. We get such a great response via social media from the States, there’s a lot of enthusiasm for music over there so that’s on our to do next list!

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