In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with EFREETI. Anders Ekdahl ©2019

When the band came into creation what was the main purpose for it?
-I think our main ambition was to make cool songs and play a few local shows. As time went on the band turned more and more into a solo project, and now the ambitions are, of course, world domination, lol. And hopefully making some people feel good along the way!

How hard is it to come up with a sound that is all yours? What bits’n’pieces do you pick up from other stuff to make it your sound?
-It’s never a conscious choice to sound a certain “like efreeti” for me. I just do whatever I feel like, and that’s my sound. What goes into that is another story. A few things I typically do, is pretty slow-paced groovy riffs, layering some synths and ambient guitars, and I use drum and riff buildups a lot.

I have no idea what kind of creative process you guys go through but how hard is it to record and release new songs?
-It’s pretty easy, but it can take a long time. First stage is usually making a bunch of riffs, chord progressions etc, find a theme or feeling I’m going for, and then map out a general structure that makes sense for the song. Once I have a demo ready, I check in with my drummer, which was Eetu Pesu on this record. He comes with suggestions, and we make it work with the original demos, next up I send it over to Krisztian Kovac for bass, and finish up with details, extra synths, vocals etc.
So that’s the demo done. Now we can record the drums in a studio, and re-record the guitars if needed, and send it off to mix/master

Today technology allows you to record at home and release your music digitally. But in doing so is there a risk that you release only single songs because that is what is demanded to stay atop and therefore you end up killing the album for example?
-You are right, this is definitely the way things are heading, and I’m leaning towards doing a single by single approach for a while now too.
If you are careful when making the singles, and make a good plan, I think it’s possible to keep the album format, by putting all your singles together. Of course, the mystique is gone by then, but the package is there at least. I’m sure that many bands will continue doing full album releases for a long time still though, but it’s not gonna be the norm pretty soon.

I for one feel that the change in how people listen to music today, by downloading it and expecting to get it for free, will kill music as we know it. What kind of future is there for music?
-I don’t agree with this at all. Music will keep on living, no question about it. But the way it’s served may change. The artists that are best able to adapt will be able to make a living, but if you rely on selling physical CDs to fund your music, you’re gonna run out before you start. It’s gonna be interesting to see what the industry looks like in 20 years. I have an idea, but it only takes a single successful social platform or service to turn everything upside down.

What kind of responses do you get to your music? What has been the thing that has gotten the most attention?
-Usually it’s some kind of discussion what we sound like, which is pretty common for underground bands. But in general, it’s just positive people sharing some feedback.
Early on we used 2 bassists, that really caught attention from a lot of people. After one of the bassists left, we abandoned the concept though.

We live in a world where there are no real distances between people communicating anymore. What has been the most surprising contact so far?*
-I’ve met people from all over the world on the internet. Some of the people I talk most with live on the other side of the globe, so I don’t really get surprised by any contact anymore!

Does playing in a band make you feel like you are a part of a greater community? What has music brought with it that you would have otherwise missed out on?
-Yes and no. I spend a lot of time in the sub-communities, learning about production, the business side of things, or just discussions about gear and music. I think I would be able to participate even if I didn’t have band though.

What is the live scene like for you? Do you feel that playing live helps building a bigger following?
-I really like playing live. Weather it helps or not, I’m not sure. I think for really small bands it doesn’t make sense in terms of building a following, unless you’re able to tour nonstop. But if you’re big enough to sell out a venue, there are definitely big benefits from playing live, and festivals are just great.

What plans do you have for the future?
-Next big thing for Efreeti is our album “Man of Sand” coming 8th of March, so mark your calendars! Once that is done, we’re definitely getting straight to work and make a few singles to see how that works out.

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