ELECTRIC BOYS

I was totally blown away when I caught ELECTRIC BOYS live in my home town at the beginning of November. Answers by Conny. Anders Ekdahl ©2018

A band name says more than thousand words, or does it? How important is a band name to get people interested in your music?
-Hm, I don’t know if it’s that important.. I’m not sure Greta Van Fleet’s name is what pulls their crowd. Names can be a cool thing though, like Led Zeppelin or Speed McQueen. One of my fave bands has always been The Beatles, so it can’t be that important.

When you finish a recording and then sit back and relax, what kind of feelings do you get? Are you glad it is finished? Does the anxiety grow, not knowing if everybody will like it?
-It’s hard at first because your are so close to it. You KNOW it’s good, ‘cuz you’ve put down all the hard work it takes, but you can’t “feel it”.
I had our drummer over this weekend to sign the vinyl. I put it on my turntable and played the whole album. That was the first time since we left the studio when I felt like “damn, this is really good”. I don’t worry about what people are gonna think. If we all dig it and feel we’ve done our best, then the jobs done. You can’t please everyone or know their reactions to it anyway, so you might as well please yourself first and foremost. Even if it ends up a failure, at least you know you stayed true to yourself and to your art.

What is it like to be in a studio recording your music? What kind of feelings and thoughts race through your heads?
-It’s one helluva rollercoaster. You go from “it’s gonna be a classic” to “it’s shit and will never come out”! It’s all part of the creative process.

Today I get a feeling that the promotion of a band lands a lot on the bands themselves so how does one promote oneself the best possible way in order to reach as many as possible?
-Via the standard social media platform first of all. FB, Instagram and such. Before internet, a good layoff would be good, to create a bit of mystery, but nowadays if you are not active for a couple of weeks 1000 other bands will run past you and steal peoples attention from you.

Today we have all these different sub-genres in metal. How important is that you can be tagged in one of these? Why isn’t metal enough as a tag?
-I guess people wanna put labels on music so that others can relate to it when you describe it for them? It’s either that or they will compare you to other bands.

What importance is there in being part of local/national/international scene? Does playing in a band make you feel like you are a part of something bigger? I know it does to me knowing that in some slight way I was a part of the Swedish death metal scene in the 90s.
-I have never felt like we belong to some kind of scene so I’m not sure I can relate to it? When we started in Sweden, everyone was playing pop and singing in swedish. We were the outsiders.
I came up with the title “Funk-o-metal carpet ride” for our first album. A few years later, I started reading about bands being described as “funkmetal”.
If anything, it just made us wanna ditch the funk and play hard rock on the third album.

Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-It’s part of it all and we like it. It’s exiting! All I was good at in school was music and art. And I loved the Alice Cooper groups covers from the 70s.
I later designed our logo and have a big influence on the covers although I don’t do photoshop etc myself. We usually have Charlie Granberg add his twist and great ideas and he puts it together.

How important is having a label to back you up today when you can just release your music on any sort of platform online? With the ability to upload your music as soon as you’ve written it the freedom to create has become greater but are there any negative consequences to music being too readily available to fans now that every Tom, John and Harry can upload their stuff?
-True. It has it’s good and bad sides.. Record companies don’t have the power they used to, because of all the free downloads and stuff.
We did the last album via PledgeMusic (just like Megadeath, Def Lepard, The Darkness and many others).
If you manage to get a decent following on the net, you can go straight to the fans and do it like that.
You need the promotion people to do their thing though but you can hire someone for that separately.

What is a gig with you like? What kind of shows do you prefer to play?
-I love to play live! And sometimes hate it. If you can’t sink your teeth in it, if you can’t find inspiration from anywhere, or if the sound is shit, you don’t even wanna meet someone afterwards. You just wanna go to the hotel and die a slow death. On the other hand, if it’s a very good night, it can feel pretty magical. Almost an out of body experience. 1 1/2 hours can feel like 30 minutes and you have no idea what happened during that extra hour.

What lies in the future?
-More of the same but better, bigger and in more places. To get our music out to as many people as possible and follow up with shows all over the place. Happiness is when you’re sitting in the bus after a good gig, cold beer in hand and the bus is rolling towards the next show the day after.

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