ELECTRIC SWAN

ELECTRIC SWAN is a really cool blues retro rock kinda band from Italy. Check them out and keep supporting them. Anders Ekdahl ©2018

You have one of these names that tell me that some thought has been involved in the choice. How hard was it to come up with the name?
-Actually, it wasn’t a hard choice. I wanted a name that could mix different meanings: the contrast between the elegance of a pure animal like a swan and the electric force of the rock music, fitted like a glove to me!

The competition is a killer these days so please tell us why people should buy your latest album?
-I don’t think to be in competition with other bands… we live in a small city, so we all know each other. Why people should buy our album? Well, we are not good in marketing… we play music we like, first of all for ourselves, then people will decide…

Do you notice that there anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
-We haven’t voluntarily set up a “suspense” for the new album release… actually, after the second album, we’ve been a little bit unlucky, ‘cause we changed bassist and drummer for three times, so everytime we had to rebuild the band. However, I think music we play is authentic, we play for our satisfaction and we don’t need to search for followers.

When you started the band did you do so with a clear intent of what kind of music you wanted to play? How hard was it to come up with a sound all your own?
-Our idea was to play the music we like, using a little inspiration from bigger bands we always listen to, without imitate them. I think our sound mixes a lot of shades of past band’s music, but I think we are nobody’s copy.

Something I have often wondered about is if you feel that you are part of something bigger and greater when you play in a band, that you are part of a movement sort of?
-Electric Swan began as solo project, then I felt the need to find the right musicians in order to share with them what I wanted to express with my music. I think that everyone who plays in a band just do it because he needs to be a part of something bigger, a “place” where we can feed our inner passions.

When you play the sort of music you play do you feel that you can have whatever you like as art work for the cover of your album? What is a great album cover to you?
-The cover artwork of our album is the picture of a painting, made up by a Serbian artist, Sasha Montijo. We “met” his art some years ago, when we were searching some ideas for the cover album of our second album, Swirl in Gravity. We saw his paintings and we were hooked. I think that his surrealistic and visionary way to represent the world perfectly matches with all the various influences of our sound. A great album cover to me? Well, 1st Black Sabbath’s artwork: very impressive and disturbing, you can’t forget it!

I have a great fear that the change in how people consume music today will eventually kill music as we know it. What is your opinion on digital verses physical? Is digital killing music?
-It depends. There are pros and cons about that: digital allows bands to reach every user, everywhere, anytime; on the other hand, we can sell less physical albums. However we can see a throwback about vynil albums and physical supports.

Is the era of great arena tours as thing of yester? What kind live scene is there for bands like yours? What does the touring circuit look like today?
-We are a little band, so we usually play in small places, except for some festivals, which represent some very important opportunities for us. More broadly, in Italy has become very difficult to find places where to play music, specially for a band which plays his own songs.

When you play live is it a happening or do you see it more as a party?
-As I said before, first of all we play music for ourselves, so we try to do the best we can regardless of the situation. It’s always a joy for us to have a gig.

What would you like to see the future bring?
-Well, I don’t know in a distant future… but now I can say that this year we are going to play in some very interesting gigs and festivals abroad: Switzerland, France and Germany.

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