As I knew very little about ELMSFIRE I felt a need to interview them in order to get to know more about them. Anders Ekdahl ©2012

Do you feel like a dying breed in a landscape so full of metalcore and melodeath acts fighting for the attention?
Doro: No, we really don’t. Since we just do what we wanted to do out of sheer love for the music we play and listen to maybe we do not feel this competition as strongly. While the struggle rages we simply try and keep calm and going.

How do you avoid being sucked into the latest trends and just stick by you ideals?
Doro: To be sucked in by a trend you need to like it or at least pay enough attention and have a will to imitate. We don’t seem to have or do either. We believe that we can create our own music out of our own resources and experience without always peering over to see what the others are doing. That was never the purpose of the band. Our ‘ideal’ as you have put it is to find a riff, a sound, a song of which everyone in the band is convinced to be fuckin’ great.

We are now well into 2012 and heavy metal as a genre has been around for 40+ years. How do you avoid ending up sounding like something that has already been done?
Doro: By not worrying about that too much and just doing what feels right, let it be a natural process. Writing music that is variable and not too limited and allowing new ideas that anyone in the band can come up with if they simply sound great and inspire a feeling in us.

Is there a challenge in taking your influences and making something new of it or do you just stick with what you know best and let that be the golden rule?
Doro: As I already said above-it’s a natural process. While tastes change there are always new influences, sublime or obvious with which we then deal. It is one of our premises NOT to CONSTRUCT something and force change. Like “today let’s write a metalcore-song” It simply doesn’t work that way. What drives us is the wish to get better with our instrument, keep our curiosity for music and explore. To boldly go where maybe others have gone before, or haven’t, in our own fashion.

What would be the optimal promotional strategy to promote your new album? How would you go about reaching all those that might be interested in the album but maybe won’t notice it?
Doro: As we already have Massacre Records in our back doing a fine job promoting it I believe that playing live is and always has been the best way to promote music. It is most direct and efficient way to reach people.

How much of a battle is it to be in a studio recording in terms of how you like the album to sound like and how the producer wants it to sound like? How much are you willing to compromise?
Doro: We are always willing to take good advice when it’s in our face. Christian “Moschus” Moos, who has produced ‘Thieves of the Sun’ has a great understanding about where an idea is going. It is more his desire to get the best out of a song rather than leaving his own mark on it. So I cannot say it has been a fight-it has been a most fruitful creative process even then. We are immensely thankful and have learned a lot along the way.

With the final product in hand how pleased are you with it? Did it turn out just the way you imagined or did it turn out better?
Doro: As you might guess from my last answer: it lived up to every one of our expectations and in some ways turned out truly even better. We are indeed very pleased. Ready to do something like this again.

Do lyrics, song titles, album title and art work have to fit together? How important is it to have a theme that runs through it all?
Doro: In my opinion not all of these things necessarily need to fit together, but there should be a connection between at least one song and the cover. To stress a core idea or feeling and ultimately bring the whole thing into a homogenous form does give it a lot more weight and meaning.

The cover might not be as important to those that buy downloads but for all of us still in physical products the cover can be the turning point. How much time do you spend on getting the imagery right?
Doro: To create that cover took a lot of time, developing skills, trying different angles
and approaches and start-overs. We did NOT pay an artist to do it and as everything else in and around Elmsfire – it’s handmade. It took well over 6 months to finish and match with our most idealistic expectations. It wasn’t an easy process and well marks one of the most important tasks. Everyone involved knows how much heart-blood went into it.

What kind of plans do you have for Elmsfire now?
Doro: Our next goal is for the rest of this year to play as many shows as we can get. And in between we’re already writing new stuff for a dark and powerful follow-up.

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