ELVENSTORM have a relatively new album that ought to be checked out. Answers by Michaël Hellström. Anders Ekdahl ©2018
Was it hard to come up with a name? What does the name mean to you? How important is it to have the right name?
-No it wasn’t hard, we were looking for something that sounded good at the time and was representative of the band’s music. Elvenstorm sounds pretty good wasn’t it ?
Who would say have laid the foundation for the kind of sound you have? Who are your heroes musically and what have they meant to you personally and to the sound of your band?
-With Laura, we both founded the band back in 2008 and we still are the main compositors of the band, this is the alliance of her voice and my guitar work that laid the foundations of the band, it’s a perfect match I think.
Musically my heroes are Rock N’Rolf Kasparek, Quorthon, KK Downing, Adrian Smith, Kai Hansen amongst many others. I think these heroes forged my way to play guitar and my way to write songs.
When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-No, we work the same on fast songs and slow songs (even if we don’t have that much slow songs).
On “The Conjuring for exemple, we worked on the same kind of voice’s arrangement, choirs, guitar harmonies on “Evil’s Dawn”, than on “Bloodlust”.
Of course every song has it’s own difference but it don’t depends of the “speed” of the song but mostly of the feelings during the writing process.
Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-Of course, every good music have to work in a live environment, although it’s always a great experience to play on big stages, we don’t really care about the size of the stage, big arena or club, the show must go on. One day I had an interesting talk with Roland Grapow in München and he told me « If you can rock a little club, you can play in every places ».
It is very hard to be 100% satisfied. Everybody seems to be disappointed with something they have released. Is there something that you in hindsight would have done differently on this your latest recording?
-It’s a musician syndrom, it’s hard to be 100% satisfied with an album because you can always do better, when the whole thing is getting out of the mastering , you always think about “and if I changed this part, or add harmonies over here …” .
But we are really proud of « The Conjuring », this is definitively the best album of the band’s discography, and it will be a milestone of the band in the future, for sure.
Promotion can be a bitch. Even today with all different platforms it can be hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
-We use the social networks (Facebook, Youtube …) and webzines, it’s the best way to promote music nowadays. Massacre Records is also doing a great and solid work on promotion.
To me art work can be the difference between bust or success. What to you is a great front cover? What should a cover have to make it great?
-For me a great artwork is first a piece of art who show details and deliver something when you’re watching it. You have to catch the main theme of the album just to at the first watch.
I really love “The Conjuring” cover, this is a great artwork. Andrey really caught what we wanted to tell with our music and lyrics.
Do you feel that you are part of a national scene? Is a local/national scene important for the development of new bands?
-We are part of the French scene, but we are playing a music that is absolutely not in the French way.
Of course, local scene is important for the development of new bands.
But I think that reformations of old band from the 80’s that just living on their old “glory” just pollute the scene here in France, but I already told a lot about this in the past.
In our hometown Grenoble we can admit the local scene is interesting and talented.
I could just be me but I got the feeling that the live scene is not what it used to be. Could be that more and more people use the net to discover bands instead of going out and supporting new bands live. What is you experience with the live scene?
-I love to see bands on stage, I always considered myself a fan before to be a musician and I always enjoy to see my favourite bands onstage.
But all things change, the prices of the tickets are increasing and in a parallel side, it’s more and more difficult for the bands of our caliber to tour nowadays as more and more organizers gets bands for free or ask for « pay to play ».
What does the future hold?
-We are really proud and excited about the release of our new album “The Conjuring”, and we will promote it on the road in end 2018 / 2019.
The band is actually stronger than ever and the best is yet to come.