EMBREACH

It might just be my memory but EMBREACH could very well be Finland’s best kept metal secret. Whatever they are they are a cool band that deserves to be recognized. Anders Ekdahl ©2016

When you formed the band with what intention did you do so? How easy was it to pick up a thread as to where your sound is going?
-The band was founded 15 years ago. We loved metal music and wanted to make our own. And play it live.
We’ve never had major disagreements with the direction of our music or our sound. Since we were kids we’ve listened to the same albums, talked about them and studied them. We’ve built our individual tastes in music together so we have a good amount of common ground, yet enough differences to make it interesting.

As I haven’t recorded anything I have no idea what that is like but are you ever 100% satisfied? How pleased are you with your latest recording?
-During the recording process it’s a rollercoaster. One day you love everything about the album, the next day everything sounds horrible. You overanalyze. It’s only after several months when you start to have the distance to appreciate the album as it is.
Is the album is perfect? No. Am I satisfied with our effort in aiming for the perfect album? Yes.

To me a band name is the first thing I notice. If it feels cool then I’ll check the band out. How do you explain the meaning of the band name?
-We had a couple of names in the early days of the band before settling with Embreach. Embreach is a combination of ‘embrace’ and ‘breach’. Since it’s a made-up word everyone can create their own meaning for it, which is great.

How important is image to the band? What impression do you want the fans to get of the band?
-We’re not overly worried about our image since we’re not trying to be something we’re not. Maybe when we were kids we felt there was more of a need to pretend to be something.
Since this is not a full-time job for us and we have our own label we get to be our own bosses. And we just end up being ourselves.

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-It’s important. Especially with this album our cover artist Timo Londen started working with us pretty early on and his art affected the lyrics and vice versa. The art supports the album and the album supports the art.

We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook. Has social media been only beneficial in socializing with the fans or is there a down side to it too?
-We don’t really see any of the downsides (apart from Facebook making artists pay for their posts to be visible to fans).

Something I often wonder about is when you play in a band does it feel like you are a part of a massive community?
-In many ways, yes. Music connects people. It’s a great way to start a conversation with someone new. Yet I don’t think this only applies to people in a band.

How important is it to be signed to label today? What can they do that you cannot do on your own?
-I think the major advantage labels have is existing connections and networks. They know who to call and when. And their calls are answered.
Labels also have a great deal of experience, which can simultaneously be beneficial and detrimental.

How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-We’d love to do lots of shows in support of the new album. Playing live is one of the absolute highlights of playing in a band, right up there with listening to your newly finished album for the first time.
For this summer, we have two very special gigs coming up: first the album release gig in May, and then Tuska Festival at the start of July. Tuska is the biggest metal festival in Finland and it will be our first time playing there – an absolute honor!
We’ve actually never done a show outside Finland. Maybe we should start from our dear neighbors in the west, Sweden!

What will the future bring?
-I wish someone would starting booking shows for us, it is a lot of hard work.

Other than that I think we’re going to continue as we have. Make the
kind of music we’d want to listen to ourselves.

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