With so many cool bands out there to check out I offer you some minor guidance by introducing you to ETERNAL DELYRIA. Answers by Serena Bolsieri – Founder. Anders Ekdahl ©2019
A band name says more than thousand words, or does it? How important is a band name to get people interested in your music?
-I immagine that most bands start looking for a band name that can express who they are musically and/or as individuals. That’s how it was for us at any rate. We chose a name that we thought was appropriate for us. In the original line up we also had a soprano singer, so eternal gave us the idea of the more atmospheric and angelic voice, while delyria represents the angry screamy voice.
I think that a band name is important because it is often the first thing a person learns about a band and most of the first impressions can be given by the name a band has chosen. If a person can relate to the name they are more likely to take an interest in you.
When you finish a recording and then sit back and relax, what kind of feelings do you get? Are you glad it is finished? Does the anxiety grow, not knowing if everybody will like it?
-It feels good, I’m not gonna lie. It’s good to know that it’s done, and you don’t have to work on any of those songs anymore. You can just enjoy them (usually after a week or so of not listening to anything anymore because you’ve heard the songs so many times to make sure everything was as it should be that you can’t listen to them anymore).
Every song brings back memories of all the time we spent together working on, playing and recording the songs.
I guess we never really worried whether or not anybody would like our music, because we like what we do, I think that that’s very important for a band to be satisfied with what your doing, whatever it may be. I mean, that’s why we play in a band, because we love composing and playing music! That being said, it is really great when people do like your music and having a good fanbase can be a good motivator.
What is it like to be in a studio recording your music? What kind of feelings and thoughts race through your heads?
-We are fortunate enough to have a guitarist (Nyx) who has a well-equipped home studio (Hell Studio) so we can record at our own pace and at pretty much any time of day. That makes the whole process a lot easier. As the recordings progressed and we started to hear how the songs sounded (it’s quite different from trying to listen to a song while you’re playing it), I think the feeling that was most felt was excitement. We liked what we were hearing and that greatly enhanced our motivation.
The album was mixed at Sonitus Studios in Crema by Tommaso Monticelli, it was really nice to work with him, he really managed to balance everything perfectly and I’m sure we’ll be working with him again in the future.
Today I get a feeling that the promotion of a band lands a lot on the bands themselves so how does one promote oneself the best possible way in order to reach as many as possible?
-Yes, you are right. Nowadays emerging bands tend to promote themselves without outside help. The more information you have the easier it is to establish what the best way to promote yourself is.
First and foremost, you need to have a good presence on social networks. To let people know about you as a band but also as individuals. Find your fan base and find some common ground with them. It’s important to plan out your actions and know what your objectives are. We make music because that’s what we like doing, not because we need to sell it. But it’s also true that if we want our project to flourish we need some sort of return. From a financial point of view, in order to get something back you have to understand that the music that you have in your hands is a product and you should treat it as such, taking into account its strengths, weaknesses and limits.
Today we have all these different sub-genres in metal. How important is it that you can be tagged in one of these? Why isn’t metal enough as a tag?
-The genre has evolved a lot over the years. It’s no longer enough because different sub-genres of metal were born in different parts of the world, there is also something of a cultural aspect behind it I think.. We like to say that we’re a Melodic Death Metal band, even though we like to mix it up a bit from time to time.
I guess it’s important because when you’re going to a concert and you look at the flyer to see who’s playing, the first things that you look at are the band name/logo and their tag. And based on that you might decide whether you’re going to go and listen to them or not. So, you want to have a tag that will attract the people that might like your music.
What importance is there in being part of local/national/international scene? Does playing in a band make you feel like you are a part of something bigger? I know it does to me knowing that in some slight way I was a part of the Swedish death metal scene in the 90s.
-That is a very good question. I think that being part of a local scene plays a fundamental part in keeping our musical traditions alive and passing them on to future generations. Playing in a local venue is like saying “my music is still alive”. It becomes like a group of people sharing information about concerts and music, the wider you reach the stronger the message becomes.
Today, in a world where everything (or nearly) has already been invented and discovered, the best you can do is transform and that is what we, in our own way try to do.
We take what has already been done and we re-forge it into something different in our own style. This allows us to be in some way, part of the Swiss metal scene.
Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-Album covers are very important for a number of reasons: like you said, it can be a motivator in buying a record, sometimes simply because you like the picture, other times because it might remind you of something that you have experienced in the past.
Bands can also use album covers to send a message, or to hint at what the concept of the album might be. With Paradox of the Mechanical Angel we actually took inspiration from the cover artwork. It helped us come up with the album title.
How important is having a label to back you up today when you can just release your music on any sort of platform online? With the ability to upload your music as soon as you’ve written it the freedom to create has become greater but are there any negative consequences to music being too readily available to fans now that every Tom, John and Harry can upload their stuff?
-At the moment it seems like it’s a bit less important than it used to be. However this doesn’t mean that it has become easier to get your music heard, only that the game has changed. It is easier to produce and share your music online, but this means that the internet is loaded with bands of all sorts. Every second, bands upon bands are pubblishing their music and it all ends up in an ocean of new releases, unfortunatly this means that when you’re releasing your music there is a big chance that it will not be noticed by anyone. That is why it is so important to know how to move, to know how to promote yourself.
In the past you used to have record labels to promote you and your music on the other side of the world, today you try and reach the same goal using a press office for visibility, and a booking agency to help you reach venues outside of your comfort zone. We’re not saying that record labels are useless, we’re just saying that with the right “marketing research” and a lot of hard work, you can still achieve good results, perhaps even better results than with a label that has hundreds of other bands to pay attention to.
What is a gig with you like? What kind of shows do you prefer to play?
-We give it 200% from beginning to end. Our goal is to move you, to make you bang your head and say “hell yeah!”. We like playing all kinds of shows, but I suppose our best performances so far have been when we played on bigger stages.
What lies in the future?
-We were hoping to promote our new album Paradox of the Mechanical Angel with some live shows around Switzerland and northern Italy but those shows have all been postponed for now because of the special circumstances that we are currently living in.
In the meantime we’re trying to promote our album via social media, youtube, spotify and other digital platforms. And of course, now that Paradox of the Mechanical Angel is finished we can start working on new songs!