With so many cool bands out there to check out I offer you some minor guidance by introducing you to FOREVER . Anders Ekdahl ©2018

When the band came into creation what was the main purpose for it?
-I started visualizing this album back in 2011 when I started writing the first songs. But it took a while before it came up to me exactly where I wanted to go. First it was such a bunch of random songs that only I had listened to. The first concept of Forever came together in 2015. The purpose of the music has always been to satisfy myself and give me a piece of mind that I’m always creating. It’s been so great to hear that other people have seemed to enjoy the music, too! That makes me really happy!

How hard is it to come up with a sound that is all yours? What bits’n’pieces do you pick up from other stuff to make it your sound?
-I knew when I was writing the album exactly how I wanted the songs to sound like. I always imagined a really organic sound, without punchy/overprocessed drums and with natural vocals. Since listening to mainly 70s AOR it kind of aimed in on that sound by itself. And it wasn’t until I played the songs to other people I realized what it was sounding like to other people. That’s when I wrote ‘Call Out My Name’ to go all in on the 80s sound.

I have no idea what kind of creative process you guys go through but how hard is it to record and release new songs?
-Since it’s only myself who’s been working on this I have to say that the creative process is really binary. It’s either full on inspiration or nothing at all. That’s probably why it’s been taking a while to complete the album. No one has been pushing me but myself.

Today technology allows you to record at home and release your music digitally. But in doing so is there a risk that you release only single songs because that is what is demanded to stay atop and therefore you end up killing the album for example?
-I honestly wouldn’t care if the album concept died. I’d would want to release small EPs more often than a whole album. But since the rock music industry is still so focused on album cycles and touring cycles for albums it’s kind of the only way to get heard.

I for one feel that the change in how people listen to music today, by downloading it and expecting to get it for free, will kill music as we know it. What kind of future is there for music?
-The music industry, as any other industry will always keep changing. To be grumpy about that things are not how it used to be is just stupid and ignorant. There is no future for people that think they can sell music as in the 20th century. But for other creators who wants to evolve with the music consumption, the future music market looks really bright.

What kind of responses do you get to your music? What has been the thing that has gotten the most attention?
-The most responses I got from people is that they want to tell me what my music sounds like. They want to come up with references and artist they think I should listen to and inspire from. I don’t mind that at all. I’d say whatever feelings they get from listening to the music, please share with me. That helps me to get further with my songwriting.

We live in a world where there are no real distances between people communicating anymore. What has been the most surprising contact so far?
-That even if the audience isn’t large yet, they’re still spread out all over the world. That is really fascinating that certain music can speak to all different cultures speaking different languages.

Does playing in a band make you feel like you are a part of a greater community? What has music brought with it that you would have otherwise missed out on?
-I have never felt like I’m a part of such a community since I can’t identify myself with any other people just based on what music one is listening to. I can relate to people, but can’t really say that only that would bring us closer together. On the other hand, music has brought me all over the world and put my on stages in front so many different crowds. And for that I’m very grateful.

What is the live scene like for you? Do you feel that playing live helps building a bigger following?
-I haven’t yet planned a live show for Forever. I hope to do this differently. I think whenever they time is right I will bring it live. But there won’t be any rock club touring with Forever.

What plans do you have for the future?
-I’m writing a new album at the moment. So I will finished that and try to target my audience a little better to get out the music who I think would appreciate the music!

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