FORGED IN BLOOD is a bloody awesome heavy metal band that nobody should miss out on. Anders Ekdahl ©2018

We live in a world where there are literally millions of bands to check out. What do you have that sets you apart?
-We try not to even, and develop our personality. You don’t need to make new kind of music, or to be the best among the others. It’s important being themselves, and make your own stuff the best way you can. We try to write the riff, or the melody, that you will have pleasure in singing the same day you listen to it without thinking about it. A song is a great song if you get it through your head easily. We try to do this, something that you won’t forget easily.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
– I don’t know how long they thought about the band’s name, when I got here the name was already ‘Forged In Blood’. It was chosen because it is the title of one song by Lazarus A.D. that Cris (guitarist) likes so much, he proposed that and it was OK to the rest of them.

What band(s) was it that turned you on to the kind of music you play? What inspires you today?
– The bands that have influenced all the metalheads of the world: Maiden, Megadeth, Metallica, Priest. Surely everyone has got their own preferences: Suicidal Tendencies, Anthrax, Testament, Savatage… we also listen to very different styles, fusion, American west coast, blues… Things inspiring us today? More or less what inspired twenty years ago, we pay attention to band renewing their sound without denaturalize it (Armored Saint, Saxon, Fates Warning…)

What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-The enthusiastic fan will never stop buying the physical format, but real fans are few, and sales decrease more and more, especially in proportion to the new bands out there. Streaming and download (more or less legal) give a good preview and help not to buy sight unseen and to orientate among the large offer. And if you don’t want to buy the CD, at least internet will help you to choose the next gig to see.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-Who knows? I try to suppose it… If CD’s and LP’s do not sell, labels are less motivated to publish them. Bands often recur to crowdfunding and self-production, publish EP’s or single songs, which involve smaller expenses and better fit streaming experience. The problem is it’s always more difficult to meet the costs, in fact also the most important bands need to play live more frequently to cope smaller sales, and also the merchandising has higher prices than before. Ugly to say that, but I guess things will get worse for the ones trying to emerge from underground with their own records.

What part does art work and lay out play? Any message that you want to bring forth with it?
-The songs on the record have regard the theme of conflict, one way or another, I asked for an image that made this concept and what they have proposed is the final result you see on the cover. I think it fits the idea I had in mind. I did not want an image with nothing to do with the contents of the disc. The first impression on a record comes to you from the cover, it is important for me to communicate the spirit and contents of the record from the first impact. Having a very strong image that does not communicate anything is childish, and I expect the music behind this image to be childish too. Luckily, I’m often wrong…

Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way?
-Playing live and word of mouth. Internet can help you a lot to promote your music, the problem is to be noticed in the midst of an increasing number of proposals. Today they can easily listen to you on the other side of the planet, but you only have thirty seconds to convince the listener to insert you in his playlist and maybe to buy the record. It is all very fast, very dispersive. Obviously in this situation you cannot stop playing live, but it’s always more difficult, you have to spread your music in some way, and then we welcome social networks, youtube and all the shit like this.

Do you feel like you are a part of a scene, locally, nationally and internationally?
-Where we live the scene exists only on social networks. When I go to the concerts of the most valid underground bands I see ten, twenty people. For the historical bands celebrating 20, 25 or 30 years I see also thirty or forty people, but it is a rare event. In the past people drove for miles to see a gig, it’s not the same now. This is not a scene. I hear that things are better outside of Italy. Anyway such Italian festivals like Agglutination and Metalitalia have been doing well for several years, maybe there’s still hope for the future. They do not concern the underground, they do not concern the ‘scene’, but it helps to keep alive the passion for this kind of music.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
– The few concerts that we do are important, because every time we gain some new fans. But we have never done real tours, it would be difficult, everyone has a family and we cannot stop working to play around, you see. And concerts are often not paid. Also we’ve got the situation I have exposed before, people give up underground live gigs. Why? I do not know. Maybe because with a phone you can watch anything, listen to anything from the couch at home. Metal music is attractive only for big events, for Iron Maiden, Metallica, AC/DC and Guns’n’Roses. Luckily there are bands like Avenged Sevenfold and Stone Sour that help the generational change, but surely people are not as hungry as before for live music.

What will the future bring?
-I do not know. We will do everything possible to push the album, because we put all the enthusiasm on it, blood and tears. In December we will play together with the bands of our label, Punishment18. Then I do not know. However we will continue to play, none of us is able to imagine himself without their own instrument in hand.

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