FRANTIC AMBER

I’ve been trying to set up an interview with FRANTIC AMBER for a long time now but for various reasons I have failed, until now that is. So here it is, another Swedish melodic death metal band. Anders Ekdahl ©2016

Was it hard to come up with a name? What does the name mean to you?
-Mary had already come up with the name when we joined and we all felt that it fit well so we decided to keep it. At the beginning it was just a name randomly generated but over time it has come to mean the mixture of the brutal “Frantic” and the soft “Amber” ¬ just like our music with brutality and melody.

Who would you say have laid the foundation for the kind of sound you have?
-Our sound came out of experimenting with our songwriting and incorporating our individual musical influences. We are five very different people with each our own tastes, so the mixture of that became the sound of Frantic Amber. Playing melodic death metal gives us the freedom to widen our spectrum of elements from other genres as long as we keep our core ingredients.

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-Not really in that sense. We always follow wherever the song takes us and arrange it according to what it feels like it needs. Whether it’s fast or slow in tempo doesn’t dictate any rules for arrangement.

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
– Yes definitely! We are all about playing live so that’s really where we shine. We have played on everything from very small clubs up to the big festival stages and we adapt our shows according to their size. We do prefer bigger stages because we like to move a lot in our live show and it is hard for us not to bump into each other on a small stage.

Everybody seem to be disappointed with something once they have released a recording. What would you have liked done differently the last time around?
-We put so much hard work into releasing our album and had worked with all of the songs a lot before recording them. It was of course demanding in the studio but we did our absolute best musically and emotionally which we really feel shines through. The production and sound of the record matched what we wanted so we are actually very satisfied and proud of the result. We wouldn’t change a thing.

Is it hard to reach out to all those that might be interested in your music? What allies have you used to get people familiarized with your band?
-Playing live has always been our main focus since we started and we jumped on stage as soon as we could. When we are not on stage we enjoy recording music videos where five of them are on youtube. Our music spreads with the metalheads that come to our shows, find us online through social media and discover our music videos on youtube etc.

What to you is a great front cover? What should a cover have to make it great?
-Definitely a skilled artist who understands what the band wants and interpret the feelings of the music into art. With our cover we wanted the rising phoenix from the pile of skulls which represents our struggle to rise up from nothing and finally release our debut album worldwide last year.

Do you feel that you are part of a national scene? What is the climate for metal in your country?
-Yes absolutely! The metal scene is huge in Sweden so we come from an environment of many hungry bands that just want to create music and rock out. In Stockholm there are so many metal bands that you really have to stand out and work hard to get somewhere.

How do one promote oneself the best possible way?
-Be yourself and enjoy what you do. As for promotion, social media is a great place to start and having your own website, blog, music videos and other promotional channels online. Publish updates and let your fans know what you are up to regularly to keep them interested.

What does the future hold?
-We are currently working on new material for a second album and are booking gigs and festivals. For example we are playing at Vicious Rock Festival and Gefle Metal Festival in Sweden this summer. New merch will come along pretty soon and we are currently working on new designs for the prints.

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