GLOSON

Sweden seem tob e on everybody’s lips these days, and not just music. But we don’t deal in politics. We only deal in music. GLOSON is my latest Swedish discovery. Anders Ekdahl

When you formed the band was it easier doing so knowing that there were bands like Cult Of Luna, Acrimonia and Memfis etc. that had taken the offbeat and made it or with what intention did you do?
-We started the band from a desire we had to put words and loud noise to our thoughts and how our tired eyes reflected upon both personal and global issues. It would be a lie for us to say that we don’t like and respect all of Cult of lunas work but in the end we started Gloson because we had to, for our own personal benefit.

When you write songs do you know from the start what you want the song to say or do you as you arrange it add things to it give it depths and atmosphere?
-The writing of our music takes place in the most subconcious level. Ideas, harmonies, riffs and lyrics pops up during some of the most unpredictable moments, then you have to hurry home and record it or write it down before it takes off and disappears into nowhere again. I think that’s one of the most exciting parts, to not know what the next album or song will sound like.
In twenty years we might sound like The Beatles or Coldplay.

As I haven’t recorded anything I have no idea what that is like but are you ever 100% satisfied? How pleased are you with your latest recording?
-Personally im very satisfied with our work on this one. We did put a lot of effort in the creation of “Grimen” to make it an album for ourselves. We had no producers or other folks involved at all except Magnus Lindberg from Cult of Luna who mastered it. So all in all it’s a raw and quite disturbing DIY product that we are 100% satisfied with.

To me a band name is the first thing I notice. If it feels cool then I’ll check the band out. How do you explain the meaning of the band name?
-I agree, the bandname is very important and in my opinion the most notorious bandnames are the ones with only one word. Gloson derives from Swedish folklore, oldschool stuff about a monstrous wild boar that haunted the Swedish forests and valleys. The fables tell that she were summoned through a glitch during a ceremony called årsgång. Årsgång was practiced by supersticious people who wanted to take a look inte the future.
This was the short version but the story in it’s full glory sure made an impact upon us so we decided to name the band Gloson.

Today it doesn’t feel like image is a thing to sell a band on. We’ve seen almost everything by now but how important is image to the band? What impression do you want the fans to get of the band?
-I think you’re right about that. The typical band image kind of overstayed it’s welcome and i think it’s a good thing that people, critics and fans put more energy into actually listen to the music. I totally respect whatever people brings to the stage, even if they look like a scarred raccoon that have been trying to mate with a nailgun. As long as they are honest with themselves. I think that is what our listeners expects from us.

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-A good artwork alongside a good bandname usually brings out the needed curiosity in people. It is vital for us to have an artwork that fits with what we do, as well as looks good on an LP front. We worked with Ogino Design on both our EP “Yearwalker” and “Grimen”, we are very satisfied with the result. Dark, cold and confusing, just the way we like it.

We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook. Has social media been only beneficial in socializing with the fans or is there a down side to it too?
-I think it has been totally beneficial for Gloson. Back in the day you needed a shitload of envelopes, packages and boxes just to promote your music and get reviews and articles in magazines. Today you only need an independent label like us(Art of propaganda), a computer/smartphone with a Facebook account and lots of patience.
I’m all for it.

Something I often wonder about is when you play in a band does it feel like you are a part of a massive community?
-Sometimes maybe. We hooked up with two bands lately called The Moth Gatherer and Plog who play music that is kind of attached to some of the same subgenres that we obviously play, that is perhaps the closest we ever got to a community.

How much of a touring band are you guys? How hard is it to get gigs that will actually broaden your audience and not just be playing for the same folks all the time?
-We have been totally busy writing and recording this album so we have not been able to play live very much. This year will be dedicated to release “Grimen” on the 13th of February as well as hook up with as many promoters and clubs as possible.
We are really stoked to play through Europe.

What will the future bring?
-The future will bring a new level of struggle for us since we work very hard ourselves alongside our “Art of Propaganda” to reach out to people and promote what we do. But that’s what we live for!

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