GÖRAN EDMAN

göran edmanGÖRAN EDMAN got to be the voice of Swedish hardrock/metal. it seems that whatever you name he’s been there. So an interview with the man, the voice was long overdue. Anders Ekdahl ©2016

There are so many genres and sub-genres today that it is hard to keep track of them all. So what was it that made you pick the style you play?
-AOR probably fits my voice better then punk music or Rock. It’s clean and has the timber to spice up a good melody and stacking quires round .

What influences you in creating your music? What is/has been the single greatest influence?
-The main influence and inspiration comes from the harmonies and the chords when they deliver some kind of emotional substance around a nice groove that makes the trip intricate. I like moody songs that makes you feel blue and melancholic.

How important is it to have a message as a band?
The words and the expression , dynamic in the song has to back each other up so it makes sense and picks up the temper of the arrangement. From a poetic angel it’s more important that the words taste right to sing and pronounce in rhythm and flow then it has to rhyme or be clever. It’s important to have the need of having something to say, A message . It can be a simple love message like “you are so beautiful to me ” or complicated political . No matter it has to be convincing and it has to sound like you mean it but without overdoing it . It like balance on a tight rope sometimes. For a band I think the image is more important than the message .

Is image an important factor to the bands appearance?
-Yes the image has to be considered so it fits into the genres dress code and stands out in a personal way on the same time, at my age you stopped consider that but look at Keith Richards , still works for him . It’s important to feel comfortable with what you wear so you can be relaxed and cool on stage and act with confidence.

How important is it to have an album cover that stands out to grab people’s attention in this day and age?
-That’s why the Vinyl has a slight comeback. In that format the cover and artistic designs of the cover are better recognized. In general now when the CD is dead it’s not so important though I think.

What kind of respect do you get from your local scene?
-My local scene where I live turns more to the younger generations and I’m invisible there. There are some rock clubs though and festivals based on the genre where I seem to be appreciated but I don’t play that much live there.

How massive is it to get response from places you have never heard of?
-It’s always fantastic and touching when you get a fan message from a little village in the Amazons or from a die-hard fan or Syria .

Is playing live still a great way to get new fans to discover you?
-I guess opening up for bigger bands is a good way of reaching new fans or Playing at big festivals too, Perfect opportunity to sell merchandise and albums .

What does the future have in its womb?
-There will be a new Crossfade that I’m looking forward to. A lot of gigs with Headless opening for Bonfire in October and December .

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