HAMADRIA

HAMADRIA is a cool power metal band that impressed me. Anders Ekdahl ©2018

A band name says more than thousand words, or does it? How important is a band name to get people interested in your music?
-A band name is like a product brand it must be creative and easy to remember. Many people search for new music in digital platforms and sometimes they choose a band just by the name or album artwork. Hamadría (Hamadryad) is greek mythological being that lives in trees. When a tree dies an Hamadryad dies too, we picked the name as way of making conscience about our environment.

When you finish a recording and then sit back and relax, what kind of feelings do you get? Are you glad it is finished? Does the anxiety grow, not knowing if everybody will like it?
-We certainly get satisfied about our work and enjoy the album as a fan. We are glad to make music that people like as much as we do. Still you always think about things that could be done differently or other musical arrangements but recording is done so we leave our creative ideas for the next album. There’s always some anxiety because we know that it’s tough to please everyone, but at least we are glad to make music that we love and hope people like it as much as we do.

What is it like to be in a studio recording your music? What kind of feelings and thoughts race through your heads?
-It’s a lot of pressure, so much time and money invested, sometimes it can be stressful. A good thing is that it’s always fun to work in Hamadria, hanging around with friends, joking around and making music all at the same time, it´s always great!

Today I get a feeling that the promotion of a band lands a lot on the bands themselves so how does one promote oneself the best possible way in order to reach as many as possible?
-That’s true, in fact in Perú most music promotion goes to other musical genres that get popular attention. We must work double as hard to get people to know us. Most promotion comes from playing live and being constant. People like to see the band playing live, making videos and recording albums. Interviews are also a great way of promotion, music isn’t everything in a band, there is always people behind. Fans like to know more about their favorite artist, their personality, opinion or even way of living.

Today we have all these different sub-genres in metal. How important is that you can be tagged in one of these? Why isn’t metal enough as a tag?
-Sub-genres classify bands for fans and help them get to similar bands to the ones they already like. It’s good that you can be tagged in one category buy it’s even important to be able to find a distinctive style. There’s a lot of bands around the world doing similar music, it’s essential to aim for something different in order to shine in the sub-genre. Metal tag is to wide it’s always good to narrow your music. In Hamadría we were one of the first female leading vocal metal band in Perú. This grant us the opportunity to get invited to tour with Anabantha another successful metal band from Latin America.

What importance is there in being part of local/national/international scene? Does playing in a band make you feel like you are a part of something bigger? I know it does to me knowing that in some slight way I was a part of the Swedish death metal scene in the 90s.
-It’s great to know that you are part of metal band’s community. It’s a genre that doesn’t get the mainstream attention. In fact, in Latin America (Perú) is even harder to get people to know you. Here other musical genres like Salsa, Cumbia, Electronic Music get all the attention. We ‘re glad to know that there are people in other countries listening to our music. In fact, we got surprised when a Japanese music store asked for 20 more Hamadria albums after they sold 20 in a couple of weeks.

Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-Usually albums artwork appear before than music when streaming or buying records. Artwork can make people click on your music or continue to the next band. We named our album and based the art in our first song “Reina Azul” (Blue Queen). We first played this song almost 10 years ago and most people got into the band thanks to it. We like that people recognize us with this song and that they remember us just by looking to the front cover.

How important is having a label to back you up today when you can just release your music on any sort of platform online? With the ability to upload your music as soon as you’ve written it the freedom to create has become greater but are there any negative consequences to music being too readily available to fans now that every Tom, John and Harry can upload their stuff?
-Nowadays it’s much easier to release our music and get it on any platform online. Having a label isn’t as important as it used to be. I think that its better this way, everyone gets a chance to show their talent. Many people can upload their stuff but only the best talent would receive positive feedback. I don’t think people will lost their time on stuff they don’t like, especially now that there is so much media content to choose from.

What is a gig with you like? What kind of shows do you prefer to play?
-We usually play at local festivals in Lima. This shows are great because you can hear between 5-8 bands in a night and discover new music. Since the local metal scene isn’t that big you get to know your fans and other bands very well. They come to support and you can even get some drinks with them. It’s a honest and humble environment of metal bands and fans, having fun with the music.

What lies in the future?
-We have a major event on October 13th the Lima Metal Fest III, international bands are coming for the show and we have the honor to play with them. Bands such as Fates Warning, The Agonist and Dark Funeral. We ‘re planning a new music video for this year around November and a tour at the beginning of the next year. We will travel southern Peruvian cities and some northern cities. Most of them located over 2 300 meters above sea level! It will be exciting to play there.

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