HEAVY FEATHER

In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with HEAVY FEATHER. Answers from Matte.Anders Ekdahl ©2019

Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
(MATTE) Because of our earlier carriers and other bands of course there is a lot of people that are really interested of what we’re gonna do. I really hope that people are eagerly waiting on next album.
I think people who like just my guitar playing or Lisas singing for example would love Heavy Feather. For me Heavy Feather is exactly the way I want to hear rock music and if people like me they like heavy feather, haha

Is it important for you that a new album picks up where the previous left off? How important is continuity?
(MATTE) I think it’s important that the next album is at least a development of the previous one. But it can be in different directions. You don’t want to copy your own records. For us the next album will be the same direction but one or two level better I hope. We have a plan.
And I don’t think you can wait too long to release it. It had to be out the following year to not loose the continuity in the beginning. We are planning to release next album in the summer 2020.

Was it hard for you to come up with a sound for this album that you all could agree on?
(Matte) Actually no.. We been friends for a long time and this was how it sounded from the beginning. I think we could here the results before we even touched the instruments. Not because of rules we created, more because of that we know each other for a long time and how we play. We don’t want any rules, we don’t want to be that retro rock band. This is the only way we want to play rock music.

How important are the lyrics to you? What kind of topics do you deal with?
(Matte) We’re trying to put our own experiences in the music. It’s Lisa who writes 100% of the lyrics and we like the way she do it. I’m bit tired of this Satanic thing and write about beer and bad hangovers… She’s writing about realations, doesnt have to be romantic and some of it are made up. For example, one song she wrote is about her crazy neighbour that she’s quite scared of.
 
How important is the cover art work for you? How much do you decide in choosing art work?
(Matte) It’s important for us but I don’t think none of us are that into art if you compare with some other bands. We’re still exploring that area and we are trying to find great people that are able to help us with that part. We’ve worked with great photographers, both for album pictures ( Lo-Emma Nilsson and Sebastian Thorén) and tour pictures (Jon Alexandersson).

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
(Matte) If we had the time I think we could have released it by our selfles, but we want to focus only on things that’s fun so we decided to release it on THE SIGN. Of course it’s a small label but they’re doing a good job for new bands that are serious. We got tons of great reviews that we wouldn’t have got without a label.
For us, it’s only been great that our music is easily available. People from all around the world can find it and that’s our goal. The hard thing is to take it to the next level. There’s so many new releases and so many great bands. The competition is hard so you need to work a lot and really stand out as a band to succeed on a higher level.

I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
(Matte) That people don’t buy records anymore is a fact so you don’t have to waste time to worry about that. You have to spread the music on internet etc. I wish I could skip Social Medias. I hate it but you have to see the positive things in it and be a part of it I think…
I’m afraid you just have to go with the flow.

Does nationality matter today when it comes to breaking big. Does nationality play a part in if or not you will make it big internationally?
(Matte) Maybe, I think in 90% of interviews and reviews are questions about the fact that we’re from Sweden and of our tradition in rock music. So of course it’s a positive thing for us at least. People seem to be more interested if this kind of music are from Sweden… I remember when I was a kid I asked my father how Eric Clapton could be so big and I remember he answer that “he’s born in the right country, he’s from England”…
That kind of statement fits to the old way of seeing the difference between countries. The argument to that is that Sweden is one of the biggest musical industries in the world, together with USA and the UK.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
(Matte) I think it’s already dead. Those of us who buy records today will hopefully do it in 20 years too but it’s so few of us. In Sweden there’s almost a dead market. It feels a bit more hopeful to tour in Germany. There, people doesn’t only look in their phones. They still go out, supporting live music and buying cds, lps and merch. So continue to buy records! We depend on it.

What does the future hold for you?
(Matte) A Germany tour in September and then rest of the year we’ll focus on next album we will record in January 2020. For the next summer we’ll try to clear our schedule and make some festivals and tours around Europe. We also trying to build up a good reputation here in Sweden even though the market is quite small.

https://youtu.be/C6Jflk44JmA

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