HOLLOW CRY

HOLLOW CRY was a band proposed to me that I liked so I thought an interview was in hand. Anders Ekdahl ©2018

Let’s start with your latest recording. When you look back at it now what kind of feelings do you have for it?
-Most of the songs were born out of primal feelings such as anger and hate. We explored our creativity by digging into these basic, powerful emotions, the depths of human condition. Paradoxically enough, we experience the opposite feelings when we look back at the process; it’s our debut album, and we feel proud about it.

.I am fascinated by band names. What was it that made you settle on the one you have and what does it mean to you?
-The band’s original name was ‘Winter Shades’, but we found out that there was another band registered as ‘Shades of Winter.’ We had to change the name to avoid legal problems. There’s a myriad of bands out there, and it’s hard to find a name that hasn’t been registered yet and, at the same time, conveys the band’s spirit. One night, after countless hours of brainstorming, Xavi Strife (lead singer) and his brother Carlos were about to give up. They’d come up with hundreds of names, yet not a single one pleased them. Then, out of the blue, Carlos said it. Hollow Cry. We knew it right away; we’d found our name.
The name is a reflection of what we’d gone through since we first stepped into the metal world. It’s not a popular style in our country; it isn’t played on the radio and receives little appreciation. Hollow Cry, that’s how we felt: no matter how loud we screamed, nobody was listening. We were invisible.

What does it mean to you that there are people out there that actually appreciate and look forward to what you are doing?
-Cover bands and pop music rule the Spanish scene, as well as reggaetón. The attention we’re getting from foreign media is not easy to take in but, at the same time, motivates us to keep pushing forward, to persevere.

How important is image to the band? What impression do you want the fans to get of the band?
-Unfortunately, looks are extremely important nowadays. Not that you have to renounce your own style, but it’s discouraging to see that, more often than not, appearances come before the music—which should be the only thing that matters. In our case, we want to be identified as a metal band, that’s why we don the long hair and such. We have stayed true to form, we just tweaked our looks to make them more identifiable.

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-Art work is what stands out in the window; it’s an introduction to the band. It must be attention-grabbing, sure, but we didn’t want to push it too far. We opted for a simple but expressive cover, something each of the band members could agree on. The leaflet was created in the same spirit.

We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook. Has social media been only beneficial in socializing with the fans or is there a down side to it too?
-It’s helping us to get known. We started from scratch in that regard, so the fans/haters ratio is still quite positive. It’s going well so far—fingers crossed.

When you play in a band does it feel like you are a part of a massive community? That you belong to something that gives meaning to your life?
-There’s always that sense of belonging, that’s for sure, but there’s more to music than being part of a community. For us, it means connecting with people, sharing the feelings that went into our songs. It’s your contribution to the world, something bigger than yourself. It gives you purpose somehow.

When you are in the middle of it do you notice what state our beloved music scene is in? Is the scene healthy or does it suffer from some ailment?
-Metal is not in good shape here in Spain, but that may change over time. I like to think that, while metal music might be in decline in some countries, it might be on the rise in others. What’s popular now might not be so in a few years, and vice versa. However, from a global perspective, metal is going through a difficult moment. Pre-digested music like reggaeton or modern-day pop have taken over the industry.

How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-We’d like to go on tour with big, established Metal bands; it’s our priority right now. But it’s complicated, since there’s only so many spots open for less-known bands. Also, there’s a lot of money involved; it’s a hard industry to be in.

What will the future bring?
-You never know what will happen next—things would be too easy otherwise. We’re taking it one step at at a time. Right now we’re focused on expanding our fanbase, getting tours, and getting known.

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