HORRIFIED

There are so many HORRIFIED in the world of metal that you almost need to add UK to this band to separate them from the rest. Interview answered by Dan! Anders Ekdahl ©2017

What fascinates me is how you can still come up with new combinations of chords to make new songs and sounds that have not been heard before. What is it that fascinates you into coming up with new songs and albums?
-Thanks for the kind words about our material there. The melodic black / death style of metal is the thing I’m most passionate about in life, so I’m just writing music I’d love to hear a band playing. So I’m writing the music for myself, if that makes sense. I also take great pleasure in using the music to express myself on an emotive and an artistic level. It should also be pretty obvious that fantasy literature has now become a big influence in the music. “Epicness” and the empathy you need to develop with the characters in a big series really does get my creativity flowing.

How is this new recording different from the previous? How do you take your sound one step further?
-We spent a whole lot longer on the entire thing and I think it shows a lot. Two full days were spent to record the drums on the album. Which was double the length of time we spent on drum tracking from the last album. Dry Bass and Guitar tracking was also a lengthy process. I pushed myself harder than ever to get tight takes for the guitars and I really pushed Lee when writing and tracking the bass parts. We also had Damain re amp the guitars as part of the mixing and mastering phase. The last time we worked together on “Of Despair” we sent him our own Guitar / Bass tones. I think allowing Damain compelte control over a production allows for much better results. This is definitely our best produced album for sure.

When you write songs about the topics you do what kind of reactions do you get? How important is it to have a message in your lyrics? What kind of topics do each song deal with? Is there a red thread to the songs?
-This album directly deals with the over arching scope, world and lore from The Malazan Book of The Fallen. This theme will actually be extended into the next record, as we’re already working on new material for album four. So yes, it’s cool to have a theme now which will follow the band as the seried continues to inspire me greatly. Now that we’ve found a home with Shadow Kingdom Records it’s great to be able to plan ahead and know we have that backing in place in the future.

Whenever I think of you I cannot help wandering off to different bands. What bands/sounds do you indentify with?
-I will assume the bands people will hear influenced the record are Agalloch, Dawn, Dissection, Edge of Sanity, Horrendous, Sacramentum etc. But Doom Metal also plays a huge role in terms of influence for me. Mourning Beloveth / While Heaven Wept especially in terms of bringing an epic vibe and crushing emotiveness into the songs. Caladan Brood / Summoning are also an influence in the sense that we are trying to also reflect the work of fantasy literature specifically into our music.

How did you go about choosing art work for this new album? What was important to have in it?
-I wanted an epic landscape painting as I knew this album needed that style of painting. I discovered Adam Burke’s work online and knew he would be up to the job.

Something that scares me a bit is this I hear from more and more bands that they aren’t that bothered with art work anymore because people today download rather than buy physical. To me the whole point is to have art work that matches the music.
-I don’t know how many times I’ve been disappointed by weak art work to an otherwise cool album. What’s your opinion on this subject?

Art and presentation is extremely crucial in my opinion and as a fan of the physical format I really do get a kick from a vinyl record having a great layout. We won’t be skimping on presentation ever and I’m extremely pleased with the layout work for the CD, LP and Tape Annick did for the new record. It really does give the customer and fan something more for supporting a release and having it standout I’m there collection.

How do you come up with song titles? What do they have to have to fit the songs?
-I think I already covered this in a previous question. They usually come from the source material I’m inspired by. However, once in a blue moon a song title will actually pop up in my head. Then when I start writing the music for that song it skips the working title phase and I can be inspired to create the music to fit the vibe of the title.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-Hmm I have to say I’m not really that worried. We have always recived a good amount of support with physical orders online and I feel there is a resurgence with physical format. Just look at vinyl sales on a mainstream level. You just have to be smart with how many copies you press. Allure of the Fallen is pressed on 1000 CD’S, 500 Vinyl and 100 Tapes. I think this is the ideal amount for this release in terms of units. People in underground metal that collect physical format really dig limited runs it seems and this type of pressing strategy specifically helps with sales.

How much of a live band are you? How important is playing live?
-In the past year we literally have not played live for several reasons. We’re coming out of our slumber in October for an album launch show. Then we really are aiming to get out and about to support the new album live as much as possible.

What lies in the future?
-Shows and work on our next album.

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