Danish folk metal band HULDRE are back with a new album. And we are back with a new interview. Read it, then go out and support the band. Anders Ekdahl @2017

Folk metal, what is that really about? What makes folk metal folk metal?
Laura: Good question – that both genres is actually genuinely present in the music and not just spread out as an effect as small sprinkles. Mixing folk with metal equally.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
Laura: We had a “naming session” one afternoon where we came up with all sorts of names talked about them and finally chose Huldre. We’d been thinking about it for a long time but the actual session took about a couple of hours (as far as I remember anyways)

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
Jacob: Metal and Folk music has always been a part of my life and I always thought it was interesting to mix different genres, so when I joined Huldre it was not just a band aligned with my views on what Folkmetal is, but also a band that mixed all kinds of music and took what was best from that. When it comes to outside influences, I like stuff like Lumsk, Hedningarna, Gjallarhorn, Garmarna and Black Metal.
Bjarne: As a band we dont have any unified inspiration but of course, as individuals, we have a lot of different inspirations and bands that we like to listen to. The amalgation of those individual inspirations is what ultimately inspires the bands music. And on that note; I can second the bands that Jacob mentions and add stuff like tech-death and progmetal for my part.

I know of Swedish folk music/folk lore. I know of Norwegian folk music/folk lore but what about Danish folk music/folk lore. Is there such a thing?
Laura: Yes, there are such things as Danish folk music and Danish folk lore. It’s pretty closely connected to the Swedish and Norwegian music and lore but has its own characteristica

We live in an age where technology plays a huge part in our life. People change habits of how they listen to music for example and we become more and more dependent on technology. And in doing so we kinda lose track of history. What’s your opinion on the tech hysteria of today?
Bjarne: Im not entirely sure what you mean when you call it “tech hysteria”, but peoples listening habits have always been dictated by the technological possibilities, and limitations. In a sense, any digital track thats been spread worldwide is “safer” for future generations, than a demo tape from 80’s ever will be. As a matter of wear and tear, you know. Digitizing the latter would help us keep track of history, if anyone were to be up for that task.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
Bjarne: Visuals of the cover plays a large part in conveying the feel and mood that we try to achieve with the audio. They go hand in hand and should also be interesting to watch. We believe an interesting visual experience is part of the whole experience when you buy albums, so we have aimed for imagery that matches the themes of the music, but also tell a small story in itself. Catching peoples attention can be done in many ways, and catching the imagination through story-telling that matches the musical themes, works rather well.

Has social media re-written the rules on how to interact with your music? Do you exist if you’re not seen on the right sites? How do you view this whole bubble that people seem to live in today?
Bjarne: Social media obviously play a major role in how bands promote themselves these days. We live in an age where any band from anywhere can be heard by anyone around the world. Word of mouth and linking to music has become easier than in the days of demo-tape distros and album swapping, although they still exist. A band can choose to not be present on social medias for a variety of reasons, but they will also end up not being heard as much. These kinds of things has also closed the gap between artists and fans. It has never been easier to actually get in touch with your favorite artist, via social media. or for an artist to engage in a conversation with their fans. This of course has the downside that we see more junk being peddled and more mediocre music being thrown at us from all sides.
But for example; I doubt that I would have ever heard of a great anti-religious blackmetal band from saudi arabia featuring folk elements from arabic culture, if it weren’t for the internet and social media (since those people could be killed for what they do).

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
Laura: when playing live the feeling is always that of being part of something bigger, something that contains all the people present and draws line from the past to the future. It’s a bit difficult to explain
Bjarne: As a band we are a family, and over time we have built up connections to other “families” and people within both the “scene” as well as just people dealing with music in general (journalists, bookers etc) so yeah in some sense you feel part of something bigger; a network of likeminded individuals.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
Bjarne: We love to play live and we play as much as we can, basically. Its always a great experience, a great way to meet people and music is made to be played live. And yeah its still a great way to spread the word, since you often overlap with other bands fans, so there is sort of an exchange of fans going on, if that makes sense. The same way that maybe a relatively unknown support band can get new fans by playing with bigger, more well known, bands.

What will the future bring?
Bjarne: Always difficult to answer, but we are working on setting up gigs to support the latest release and we are excited to see what this album will bring of interesting experiences.

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