HULKOFF

The surname HULKOFF might not say too much to you. Perhaps the band Raubtier rings a bell or two? Anders Ekdahl ©2018

Was it hard to come up with a name? What does the name mean to you? How important is it to have the right name?
-Well, yeah. That is why I used my family name for the project. Of course it is important to have a solid name for every project, band or business.

Who would say have laid the foundation for the kind of sound you have? Who are your heroes musically and what have they meant to you personally and to the sound of your band?
-I grew up with Motörhead, Venom and Manowar swell as Classical music like Wagner, Tchaikovsky and Beethoven. Later on, I heard thrash like Sodom and Slayer and of course Pantera. I also really like dark industrial music like Laibach etc.

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-Well, yes. Slow needs a different kind of impact. But I am always looking for that militant groove, whether it is fast or slow. Pulse, rhythm and melody is what makes music great. No matter if it is in 9/8 or 4 on the floor…

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-We play all kinds of stages. From festival headline slots to small clubs, all depending on where we are, and what needs to be done. The music works great.

It is very hard to be 100% satisfied. Everybody seems to be disappointed with something they have released. Is there something that you in hindsight would have done differently on this your latest recording?
-Yes, always. But a recording is like a tattoo. Might seem like a super idea at the time it is done. Ten years later, it might seem a little less great.

Promotion can be a bitch. Even today with all different platforms it can be hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
-Live is still the no. 1 platform. All these social media things are becoming a jungle that is damn hard to navigate. You need some kind of compass and a big machete to cut your way through it all…

To me art work can be the difference between bust or success. What to you is a great front cover? What should a cover have to make it great?
-Great covers are those that reflect a vibe I think… Doesn’t have to be beautiful, but it needs thought and effort…Like everything else, really.

Do you feel that you are part of a national scene? Is a local/national scene important for the development of new bands?
-No, not really. I try to pave my own path. The scene is great for young bands who need the stage hours. Unfortunately, I have never been a part of anything like that, due to my geographical location…

I could just be me but I got the feeling that the live scene is not what it used to be. Could be that more and more people use the net to discover bands instead of going out and supporting new bands live. What is you experience with the live scene?
-I still think, that live performance is the one thing that cannot be replaced by plastic or streaming or whatever. People still want the rush of true experience. Of course, the market is flooded in many ways… The few gig places that exist are overbooked. With too many products on the market, the customers get bored. It is crucial, to be as good as one can possibly be, and make your mark on the audience… Aint no second chances anymore…

What does the future hold?
-Who knows? Great things, I hope. I will continue to write and perform music with my bands, and we will keep expanding our label business. If there’s not a world war or a brutal ice age coming next year, I’ll keep on grindin’ riffs and bangin’ my head for Odin!

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