HYPERIA

With so many cool bands out there to check out I offer you some minor guidance by introducing you to HYPERIA. Answered by Colin Ryley (Lead Guitar). Anders Ekdahl ©2020

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-I think we want people to appreciate our take on thrash metal. We share the opinion of many reviews we have gotten which praises our noticeable thrash influences but appreciates that we stray from the mainstream thrash sound.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-We had a list of about 30 potential band names. I’ve always personally liked the idea of having a kind of made up word, that way it’s less likely to already have been taken and it’s easier to search for us. Hyperia is a hybrid word between Hyper and Hysteria which definitely suits our music.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-Every member would give different bands, anywhere from extreme death and black metal to 80s glam and speed metal haha. We take inspiration from all over the map.

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-When I started the band I knew I wanted it to be thrashy but also including the melodic aspects that I love in so many Scandinavian bands. We knew that we were going to have Marlee singing, which is awesome because of how versatile she is. I write most of the music with Dave’s help and then everyone puts their own flare on it. Marlee writes most of the lyrics.

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-Definitely. It’s because of digital streaming that it forces bands to play shows and tour, otherwise you won’t make much money. On the other hand, steaming has helped us reach way more people that we would have without it.
I think singles are great ways to promote an upcoming release and to give people an idea of what’s to come.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-A huge part. For me personally I always will check out an album if they have a cool artwork. It’s the first thing you see when checking out a new band. We wanted to make sure we had an artwork that properly depicted our album concept and Andrei Bouzikov (Municipal Wastw, Toxic Holocaust, Skeletonwitch) did an awesome job.

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Well to be honest I’m too young to remember a time of promotion before social media haha. I would have to assume it’s been hugely beneficial based on being able to reach way more people.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-100%. The vast majority of my friends have been made just attending shows and being in the local metal scene.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-We are quite a new band still, we actually had plans for a pretty massive tour through Europe, UK and Canada that we had to cancel before we could even announce it due to Covid-19. We definitely plan on touring extensively in the next few years, as I mentioned earlier I think in this digital era it’s the only way to get people to buy your merch and cds and its needed now more than ever before.

What will the future bring?
-We have already written almost half of a new album that we plan to record in the next year or so. After that we plan on playing as many shows, festivals and tours as we can.

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