HYPOTHESIS

I will always carry a special torch for British bands. Call it romanticism or call it something else but British bands will always have a special place in my heart. HYPOTHESIS interview answered by Carl Foster (rhythm guitar and backing vocals). Anders Ekdahl ©2012

There seem to be a romanticism going for everything British outside of the Isles, be it Tv-series or culture. What is it like to come from Stoke-On-Trent and play metal? Is it romantic in any sense of the word?
– There is currently a very vibrant metal scene in stoke on trent with a vast amount of bands and a good selection of venues to play live music. I don’t think as brits we would describe our culture ourselves as romantic but we are very proud of our history and that of founders of the base of what is today’s metal genre.

When you come from the UK does the wing of metal history hang over you in everything you create?
– I don’t think the history hangs over anything that we create, but there are many icons from these isles that we can dream of achieving similar status to. But the music of Hypothesis takes its influences from much European music such as Lacuna Coil from Italy, Within Temptation from Holland and Nightwish from Finland, along with some American and Asian influences too.

With 40+ years as a genre what is there to heavy metal that hasn’t already been done in order for so many great bands to keep coming?
– We always strive to make our music to embrace all our influences and hopefully this comes across as a style of our own. We just aim to create music that we hope people can enjoy.

Hypothesis to me thesis + anti-thesis = hypothesis. What made you want to go with this word as the name of the band?
– Hypothesis initially came about because of my scientific background, but as a thesis it is also a study of all the rock and metal influences of all the band members ultimately culminating in the one conclusion of the style of the band.

The EP you have out is that a digital only release? What are the advantages of only doing a digital release? Is there any danger of not reaching all the potential fans when you only do it digital?
– The EP was released only digitally worldwide although we do carry physical copies with us at shows. In the current climate the digital platform is probably the most successful way of marketing music but for future releases we will hopefully look at using both markets.

I’m old enough o have experienced cassettes and vinyl. Today kids look at you in disbelief when you tell them that there used to be a time when internet didn’t exist and computers where as big as rooms. How do you attract a crowd that spends most of their time behind a screen and only listens to songs and not albums?
– I too remember cassettes and vinyl and think that there is still a place for vinyl as a slight trend increase shows that some of the youth of today like to have vinyl as a collectors piece alongside their digital copies, so this is something we may look at. Being able to exploit social networking sites and youtube with clips of live performances enables people to see us prior to a show and if people like what they see they will come out. We get a very healthy crowd in stoke and have started to attract interest in other areas of the uk now following live performances.

What other challenges are there in today’s metal climate? How do you set yourself apart?
– The main challenge for us is to sell large quantities of our cd’s / digital downloads and to be able to play to ever growing audiences and to appear on the more major festivals.

I’ve always wondered how you manage to attract a crowd in order to play live. How do you get people to come see you live?
– For us this is to constantly gig up and down the country, be seen to be a busy band, try to play supports with better known acts, and build our fan base and ultimately CD sales this way. We are an extremely hard working band and we may have started playing to small crowds but left a good impression and word spreads and the numbers at our shows has steadily increased.

With an economy on the decline and with a cut throat competition how do you manage to build a following? What little extra do you have to have in order for people to take notice of you and not the twenty other bands waiting around the corner?
– Hopefully with our live act, we aim to make our shows as entertaining as possible because when you go to see a band live it is important that the visual aspect of the show matches the quality of the music played. We aim to leave people with a show and performance to remember. We also make sure that we are polite and professional in regards to venues and sound engineers to ensure return performances and to leave a venue completely happy with professionalism, performance and attitude.

How do you plan to take Hypothesis to the next level in your evolutionary journey as a band?
– Our next step is to release a new single and video in the very near future and to promote this release to the max, with hopefully video plays on music TV. To continue to work hard as a band and to gig as often as we can and as far afield as we can. We have built up a very strong backroom team behind the band in the UK and abroad and as a band have come a long way in the 18 months we have been together and hopefully this can continue at the same rate over the next 18 months.

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