IN DEATH might have taken their name from Meshuggah but don’t let that limit your imagination of what this band is all about. Anders Ekdahl ©2016
As I am not at all familiar with your band perhaps you could introduce it?
-“In Death…” are a five piece metal band from Brisbane, Australia. We have been around since 2008 and we are about to release our first full length album “The Devil Speaks” after putting out a demo and 2 E.P.s. We have a reputation as a party band and we live to tour and play gigs and drink and get out there and meet fans and like-minded people.
How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-Our old guitarist Baz picked the name back in the beginning. “In Death…” is an unfinished statement hence the three dots and it was loosely based on the Meshuggah songs “In death- is life” and “In death- is death”. We definitely aren’t a band that needs to have a name or song names like “aborted vomit stench with incesty decapitated rectal torture and disfigured christ fuckers” or anything.
What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-We all grew up with stuff like Sepultura and Pantera and I think it’s safe to say those bands inspired us all to start playing metal. We still listen to older stuff to this day and we all still love a good heavy simple chugging riff. Nowadays we all get into Behemoth and Gojira.
What came first; the band name or the sound? How did you settle on a sound?
-The name came first and the sound continues to evolve. Every member of In Death… is equally welcome to bring their own influences to each song and to grow as a musician in whatever way they please. We all write our own parts, so if one of us wants to add a jazz feel to a song they can, or if somebody wants to show off some technicality or take the lead in a song they can. All of our songs are very organic and real, we don’t aim for a sound in particular, the result just is what it is.
Is digital killing the album format? Is there anything good with releasing single tracks only?
-We have found digital singles are a great way to keep people interested between larger projects or even to bring on board a few new fans before a bigger release. Singles work well with releasing a video and for some artists one song is all it takes to break through in the market. Personally we still sell a lot of physical albums and I think people still appreciate artwork and the excitement of buying something they can hold in their hands.
What part does art work and lay out play when you release new recordings? How do you best catch people’s attention?
-It’s something we consider quite seriously, in that we want something that looks professional, is practical for storing and sending and touring with and reflects the kind of music we play. We seek out the artists we use very deliberately and for our last E.P. “Thanatos” we commissioned a model, photographer, makeup artists and graphic designers to collaborate on a concept with us from scratch. It seemed to pay off because we got a lot of positive feedback about it. Our “In Death…” logo has also been a popular design for t-shirts and is fairly recognizable, so that’s the best way to grab people’s attention and needs to be on all of our album covers.
Has social media re-written the rules on how to promote a cd? Or do you go about doing promotion the same way? Touring, word of mouth, paper ads etc?
-Social media is just an addition to the promotion tools we have at our disposal. It definitely shouldn’t be a replacement for word of mouth, touring or paper ads, all of which we still do. But social media and streaming platforms are bringing forward some new opportunities to gain attention and get instant gratification for it. Photos of us on tour or in the studio are popular on social media and we also use it as a way to add a personal touch with fans. For example we do giveaways and opinion polls and respond to all of our messages and things people post to our page. It’s a lot easier to network but there is a risk of getting lazy.
Do you feel like you are a part of a scene, locally, nationally and internationally?
-For sure. We have made some great friends on the road and some of the best gigs are the ones where we are mates with the people in the other bands and there are heaps of familiar faces. We are part of the older crowd so there is a feeling of family between us and other Australian bands around our age who have been around for years. We may be a little further removed from some of the younger bands who are just emerging in the local scene, but we are happy to party with anybody, we don’t play into sub-genres or cliques.
How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-We live for touring. We have been aiming for an international tour and a few interstate gigs each year but we hope to even step it up from there and spend more time on the road than at home. It’s physically, mentally and financially draining, but it is a great way to get the material out there and make new fans and build a network, so each tour is more successful than the last. Online platforms are fine, and Spotify/YouTube/Netflix and the like show that people love the convenience of experiencing things from their own home, but nothing beats being in a venue with real people and being part of the live gig experience.
What will the future bring?
-2016-17 will bring the new album “The Devil Speaks” and hopefully many months on the road promoting and playing that material in Australia, North America and Europe.