INTO ETERNITY are back. Now you don’t have to miss out on the band any more. Answers by TIM . Anders Ekdahl ©2018
Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
-I do notice that our fans seem to be quite pleased that we’re finally releasing another record. There is that energy surrounding this new CD for sure and we can’t thank our fan base enough for all of the support over the years. I’d like to think we have gained a decent support system over the years and we have a lot of really dedicated fans on our side. We appreciate all of the positive energy.
Is it important for you that a new album picks up where the previous left off? How important is continuity??
-On this record we weren’t trying to pick up after our last album, but I would say that it is a big step up for us and it is a much more aggressive album than the previous. The way our band naturally sounds gives us that continuity that you may be speaking of. After 22 years, we have developed a certain sound that our fans have come to expect from us. The band kicked butt on this recording and we are pumped for everyone to hear the entire album.
Was it hard for you to come up with a sound for this album that you all could agree on?
-It wasn’t hard to come up with a sound that everyone could agree on. We took the longest time of our lives to come up with all of the arrangements,riffs,melodies and lyrics. I personally spent hundreds of hours on pre production, so everybody had demos of the songs before we even when into rehearsals and then finally the studio.
How important are the lyrics to you? What kind of topics do you deal with?
-Our previous album was our first ever concept album, so we knew right away that we were going to do something totally different this time around. The Sirens is a collection of fairly epic songs, so it’ll be quite a listen for our audience. There is a lot of music flying around on this new disc.
The lyrics vary from track to track with topics ranging from Natural Disasters, The Human Body, Politics, Social Issues and Fantasy.
How important is the cover art work for you? How much do you decide in choosing art work?
-Cover artwork is important to us! We have used the same artist Mattias Noren, for the past 6 albums and for the two Singles. Mattias always does a killer job and this album is no exception. Mattias also created our logo and the Icon that we use to represent our band.
After we decided on the record title The Sirens, we contacted Mattias and he went to work on our ideas. It’s important for us to keep using the same artist and continue this continuity.
How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
-Our original idea was to release this record ourselves. Other bands have done it and there’s no right or wrong with that idea. M-Theory Audio surprised us and presented us the correct deal, so we thought we should go ahead and take their offer. Record Labels have tremendous pull in the industry and they can get our music released all over the world to the fans that still buy music. It’s nice to know we have some great people in our corner and they can really help move us in the right direction with the promotion burden that some bands have to do on their own. We are happy to be working with some great guys behind the scenes. I’m sure there may be some negative consequences to music being so readily available. We like to focus on the positive aspects of it and it’s amazing fans from all over the world have access to our songs if they have an internet connection.
I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
-I’m not concerned with selling a million albums because everybody knows that ship has long since sailed. Our concern is getting this new music to our fans and hopefully convert some new fans along the way. I’m noticing maybe people aren’t downloading as much as they’re now just streaming music online through Spotify or Youtube. As long as fans are consuming new music then we’re happy. It’s impossible to deny these changes in the industry, but I think it’s important for us to go along with it all and ride the wave.
Does nationality matter today when it comes to breaking big. Does nationality play a part in if or not you will make it big internationally?
-The songs are the most important thing, but it’s always tough to predict which bands will ultimately break internationally. We are from a small city in Canada and we were very lucky to be able to Tour all over the world and play with our favourite bands, like Megadeth, Symphony X, Opeth, Nevermore and Dream Theater. If you’re a dedicated band,with the right attitude, songs and support system then anything is possible. Our band is living proof of that statement.
I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-It’s tough to say if fans will ever stop buying the physical product but I think it’s so cool that You are and I know a lot of diehards that are the same way. I also love buying Cd’s and even Vinyl from time to time. I recently bought the new Judas Priest on Vinyl and they gave me a digital downlaod code as well for free! I think that is a great approach for a band to take if they can. I also bought Firepower on CD to listen to in my car, so I’m with you, I love the real thing.
What does the future hold for you?
-Into Eternity is pumped to release our new album via M-Theory Audio on October 26/18, so we are pleased that everyone will be able to enjoy these new songs that we have created. Please check out our website, find us on YouTube and please give us a like on our Facebook page!
Keep it Metal!