JOYLESS EUPHORIA

With so many cool bands out there to check out I offer you some minor guidance by introducing you to JOYLESS EUPHORIA. Anders Ekdahl ©2018

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-I hope our new record is like a cozy blanket that you can wrap yourself in after a long day. I think there’s comfort to be had in seeing other people go through life just as rudderless and depressed as yourself and in a way it can be an uplifting experience. We just hope they love our spin on a sound they know and appreciate.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-Our name is based off of the content of our first album, which is about a mother losing her child to suicide. It’s about healing — emotionally, but still feeling the pangs of sadness even in your happiest moments. I think the duality of joy and euphoria is present in both our sound and in our lyrical themes, or life in general, so we just thought it’d be cool to use it as a band name.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-I mean let’s get the obvious out of the way first, we love Deafheaven of course, but Martin listens to a lot of the old TRVE KVLT stuff, whereas I’m mostly into stuff like mewithoutYou or Foxing which bleeds into our sound a little bit, especially on the way I write my vocals.
Oh and we love Møl.

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-I think Martin had some sort of master plan for sure. When he approached me to do vocals he already had everything written — even lyrics, which I didn’t end up using — so you could say that the name, the sound and the themes are a concerted effort for sure.

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-I think releasing single tracks is a little easier because you don’t really have to work towards anything, you can just throw anything on a wall and see what sticks, whereas an album, at the very least a rock album, should offer some sense of cohesion and context. With just single tracks you can be a lot more creative and free I feel, but ultimately I too personally prefer a good album over the best single.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-Big bold bright colors. I didn’t want our album to look like a run of the mill metal record. That way maybe listeners can also listen to our record with more of an open mind.

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Well we haven’t been around in the pre-social media era, but I don’t think we have it figured out at all. We definitely could be doing a better job that’s for sure!

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-I don’t think that’s necessarily true for everybody. For Joyless I don’t feel like I’m part of a scene as much, whereas with my other band (False King) it feels like I’m at a show every week to be present in the scene and actively partake in networking. Thankfully most of my friends in bands are pretty dope!

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-We don’t really tour with Joyless as everyone has their hands full with life stuff and other band stuff. As I mentioned Kevin and I are in False King together which is quite an undertaking in its own right, and Martin is a family man. That said if the whole thing picks up steam I’d love to trout our songs out and perform them.
I don’t think gigging matters in that regard, as you usually play to people who already know you. Barely anyone takes a chance on music these days.

What will the future bring?
-The end of capitalism and the rise of a new social order led by raccoons. As for Joyless? I hope album number 3. Always keen to hear what Martin has cooking up.

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