OK, you can make all kind of funny jokes based on this bands name but the truth be told KING BONG, despite their name is one hell of a cool band. Anders Ekdahl ©2013

When I first saw your band name I imagined the music would be something along the lines of Primus or The President Of The United States Of America but it wasn’t. What’s up with the band name?
-It was a cold, dark and dreary night when we were all visited by the spirit of the King Himself, in the form of a gigantic, stoned-looking space ape. How could we not start a band named after Him? We aim to bring His voice from the depths of space to poor, tiny planet Earth.

How would you like to characterize your sound? What has been the main inspiration?
-We initially went with the old “influenced by the genres we listen to” scheme: a pinch of ‘70s rock here, a splace of good old heavy metal there, a grain or two of stoner, blues and funk, all contained in a psychedelic mash-up. The more we gain confidence in what we do, the more we like to spice it up even more. We’re keen listeners, and that reflects in the music.

How hard is it to find your place in today’s oversaturated music scene? How do you set yourself apart from all the other bands out there?
-It’s a two-faced predicament: on one side, we find ourselves in a relatively small niche of great listeners and fanatics, people who love going to gigs and still have the time and dedication to discover new acts; on the other, everything is now readily available to everyone, and it’s a constant fight to stay afloat in the mass. We never stop composing and trying to evolve. The King has a thousand voices and speaks of a million things, and it’s always a surprise even for us, to see what comes out of the rehearsing room. It seems to us like the only way to retain a personal sound.

How pleased are you with the outcome of your latest record? What kind of reactions have you had to it so far?
-We are extremely pleased, both with the songs and the sound of the record; we recorded at Moonlight Studios and the result is really close to our live sound. The album has its flaws, and fortunately so, for they urge us to polish and refine what we think is a great work already. Reactions too have been very positive, albeit sadly more so abroad that in our home country; then again, though, we do realize it is not an “easy” record to listen to. It needs the proper moment and mindset to sink in.

How involved are you in the choice of art work and lay out? What should the art work say to the potential buyer?
-We are in strict cooperation with the artist who created the whole layout, in that we gave the general idea and he bent and shaped it around to follow his personal vision. We love it, by the way; it has a beautiful old sci-fi vibe that fits and conveys the spacey sound of the record almost to perfection. We do love all things sci-fi, plus the King Himself comes from outer space, so… Make sure to check out his webiste, he’s got some amazing stuff and would be happy to work with more bands:

How do you market a band today? Is the social media still a great place to spread the word of the band? What are the best social media to use?
-It’s the same as it has always been, we think. You have something to offer to the audience and you have try and reach it through every available channel. Social media are an opportunity to gain more visibility, but they can also become a swamp filled with too much information.

Something I often wonder about is how do you know which social media that are the best to use as a promotional tool? How much time and effort do you put on finding the right social media?
-There isn’t a single social media that is the best, they’re probably more useful when used together. We try to put enough time in them, but we’re at our best when we’re playing, the guys at Moonlight Records are better than us at promotion!

Do you feel that you are a part of a scene? Is it important to feel like you are a part of a scene?
-It’s kind of complicated. There sure are a lot of band that we can be compared to, but due to the intrinsic variety of the genre (if there actually is one we can be classified in) we hardly feel we’re part of any “scene”. What is certain is that we’ve found and shared stages with many great bands, and we do feel a bond with anybody who tries to be heard by playing anti-mainstream music!

What kind of touring/live opportunities are there for a band like yours? How important is touring/playing live to the band?
-Playing live is fundamental, for two reasons: the obvious one is to reach a larger audience, getting new fans and maybe selling a few records after the show. Speaking again about the social media, we believe that a live show is a stronger and more effective way to impact the audience. The second reason is that we are a jam band, we improvise a lot and doing it in the studio is different from doing it on a stage. The vibe of the audience might bring us in different directions, rawer and more aggressive, or placid and contemplative, depending on the night.

What do you expect to happen in the future?
-We’re actually lucky to have started the band the way we did, under inspiration from a whimsical creature such as the King. We aim to create as much music, and with as much variety, as we’ll be able to. If the world will have ears to listen we’ll be there to bring the King’s word to them!

Bookmark the permalink.

Comments are closed.