LAMORI

As far as I can recall LAMORI is my first encounter with a band from Åland, a small Swedish Finnish island in the Baltic sea. Anders Ekdahl ©2016

Could you please introduce the band to us?
-Hi! We are Matias doing the vocals, Marcus on guitar, Mikael throwing bass lines, Jens playing keyboards and Emanuel banging on the drums.

When you form how easy is it to pick up a thread as to where your sound is going?
-We have a somewhat wide musical spectrum we work with and we believe that you can hear that in our music. The sound usually takes many different paths as we all listen to a pretty wide range of different genres. Rock and metal is usually the base, but that is then influenced by everything else. We don’t really want to commit to a specific genre, we play a mix of all the music we like and that is “the sound” of LAMORI.

How do you explain the meaning of the band name?
-Originally the band name was L’Amori. We changed that last year to simply LAMORI, getting rid of that apostrophe. We felt this was more “cut the bullshit and get to the point”. The name is meant to bear some sort of resemblance to the old romanticism that was not only about love but also dread and horror.

How important is image to the band? What impression do you want the fans to get of the band?
-It’s not really the image per se that is important. What is important is that you feel real and not faked. That you are confident. We are a down to earth band and we hope that our fans will appreciate us for the way we are. We are not here to play characters, we are here to play music.

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-Well the artwork usually gives you that first impression of an album. So of course, the artwork is very important if you want to mediate for example the mood of the album to people. Bad artwork won’t necessarily affect the music in a bad way. But if your artwork creates a symbiosis with the music and the mood, then it will definitely give a lot more to someone listening to the album.

How do you avoid being affected by the hype likes on youtube and facebook can create on social media?
-To say that you don’t get affected by all that would be lying to yourself. Of course it affects us, in some way or another. But it’s important to see all that for what it is. If you are true to yourself and believe in what you are doing, you’ll see the true value of things – what is important and what is not.

When you play in a metal band does it feel like you are a part of massive community?
-We live in this small island archipelago between Finland and Sweden called the Aland Islands. There are just below 29.000 inhabitants over here. So at home we can’t really say we feel like being part of anything that is massive. But the whole metal community around the world is enormous and being a part of all that sure warms our black little hearts.

How important is it to be signed to label today? What can they do that you cannot so on your own?
-It’s not impossible to do everything on your own. Of course you can do that. It’s just that it will require a lot of your time. When you have a label by your side you can concentrate on the details. Also to have all that expertise advice, important contacts and knowledge about the whole industry at your disposal, it makes everything much easier.

How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-We love playing live and we feel that our music is best experienced that way. But it’s a tough market out there if you do not have the right contacts. We have had some gigs here and there in Sweden and Finland. But we really hope that the new album and the signing with the label will open up for more tours in the future.

What will the future bring?
-More wonderful music of course! We already have new material in the works for the next album. The future will bring a lot of great things.

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