Through the job of Infernö Records promoting different bands I came in contact with this lot. MIDNIGHT RITES play a form of extreme metal that brings me back in time. ©2016 Anders Ekdahl
Could you please introduce the band to us?
-Hi Anders, Emi here. Firts of all, thank you so much for your time. For all of you that never heard of us, we are Midnight Rites, a band that tries to mix the stuff we loved early in the 90’s, such as melodic death/black metal, with a raw and not over produced sound.
When you form how easy is it to pick up a thread as to where your sound is going??
-Well, we had so clear what we wanted to sound like, old nordic death and black metal bands like first Dissection, first Sentenced, old In Flames… We grew into metal with those bands, with that sound, and wanted to get that old sound because we think that it helps to create the atmostphere for the dark parts, the pagan lyrics, the obscure vocals and melodies. We don’t think the modern production helps at all, just that.
How do you explain the meaning of the band name?
-It took us a while to decide what would be a right name for the band, but it had to be something related to paganism, occultism, old religions…so we thought Midnight Rites would keep that pagan meaning, occult at the same time.
How important is image to the band? What impression do you want the fans to get of the band?
-Image is really important to get to the people. They know what they like, they know what they want to hear, and you have to make sure they get the message that you are playing something they are into and they might like. Our style is easy to hear, it’s melodic, agressive, dark, playing with the occult and mythology, and full of melancholy, so it makes it interesting and a good compliment for a cold winter night by the fire. That’s what we want them to know about Midnight Rites and that’s why the should give that first step and listen to the album.
I am a huge fan of LP art work. How important is it to have the right art work for your album?
-The art work is, most of the times, the first contact with the fans, the introduction to the band, so it’s very important to have a good cover, according to what they will find inside the cd. We contacted an artist from Barcelona (Spain) called Ricardo Muñoz, go get a handmade cover for the album, that could transmit the concept of our lyrics and that looked kind of good. It’s not the best metal cover ever, but we loved the final result.
How do you avoid being affected by the hype likes on youtube and facebook can create on social media?
-It’s not something we really mind. We try to get to the most amount of people, and the fact of being heard (nowadays with all the bands that exist on the internet) is just good enough. We know it’s the way it works nowdays, being popular on youtube helps a lot, but not our goal. Maybe we should just make a video with tits and blood all over and we are sure it would get lots of likes, but we don’t really want to work that way. Getting popularity is something that comes with time and good work, and we will use the social just to say “hey, motherfuckers, here we are”
When you play in a metal band does it feel like you are a part of massive community?
-Somehow, yeah, it does. We are living in the age of massifications, due to this social media sites, internet, computers, technology…There’s a lot of everything everywhere. But, even though, we also know that our music is not for all the ears out there and we are proud of being part of a “minor mass”
How important is it to be signed to label today? What can they do that you cannot so on your own?
-A good label can help out the band to reach to more ears and eyes. They use to have contacts in some metal media, webzines, magazines, and help the band to be on some of them. They use to make a good distro worldwide, and the old album deals and trades are great to move a cd all over. Some labels use to assume some costs as releasing the cd, promo…that also helps a lot.
How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-I love being of stage and live shows. I’d spend a life touring, but nowadays that means a big investment. It’s not really hard to play in any other country, you just need some contacts and money for it. The hardest part is getting good deals and conditions for playing or touring abroad without spending more money than you can get back, and I just mean, playing metal has a big cost, recording, editing, releasing and then touring. Sometimes it’s not easy to keep the financial level, just that.
What will the future bring?
-Death, for sure. And, apart of that, the new LP is on its way now, finishing the production and the ideas. We are preparing some live shows too, but that’s something we are still working in. Thank you so much for your time Anders, wish you the best!